Virtual Solutions Blog

The word “scripts” might conjure up images of complex programming tasks, but you don’t have to be a pro to streamline parts of your AdWords campaigns.

Local search marketing requires a refined SEO approach, designed to increase a business's visibility where it matters most. Here are the basics of geo-specific SEO, along with some strategies to help you connect with consumers who live near your company.

Internet marketing plays a critical role in determining whether modern businesses succeed or fail. Effective SEO can go a long way toward boosting discoverability, but only if it is tweaked to perform across every available platform. Here are six things every small business owner should know about optimizing for mobile SEO.

Augmented reality is gaining huge interest among online consumers, and social media platforms are investing in new ways to incorporate the technology. Here is how brands can leverage this emerging experience to boost engagement and increase sales.

Modern technology has certainly changed marketing planning. Whether via digital or other channels, success starts with analysis and thoughtful planning. Here are six key components of a marketing plan in the age of technology.

When it comes to effective online marketing, content is key. Once you've intrigued, informed and entertained your audience, however, you need to seal the deal. A compelling call to action invites customers down the next stage of your marketing funnel. Here are the best ways to command attention with your CTAs.

At it’s most effective, influencer marketing is a great way to gain new customers through social networks. Today, so many purchases are decided upon via word of mouth recommendations. Social proof is powerful, and working with influencers in your industry allows you to tap into that power.

While we all hope to avoid them as much as possible, mistakes can actually fuel growth. Here are some of the most easily preventable content marketing errors, which could be stunting your company's growth.

A/B testing is an effective strategy for determining the best online marketing strategies for your business. Here's how you can use an A/B test to drive more revenue.

The holidays will be here before you know it, and if that thought fills your head with dread rather than dancing sugar plums, take heart -- you can be ready for the season and capitalize on it if you make your list and check it twice now.

Branding is essential for businesses that want to stand out from the competition. Here are the fundamentals to effective branding, along with some tips for establishing your unique brand.