Email Etiquette 101

Unfortunately, in the age of demanding schedules, it's quite easy to click "send" without paying close attention to what you've typed. To avoid embarrassing and costly errors, learn some fundamental tips for improving your netiquette.

Read More >

5 Tactics That Could be Undermining Your Search Engine Optimization

If you aren’t seeing results from your Search Engine Optimization (SEO) efforts, there’s a chance you could be undermining your work without even realizing.

Read More >

7 Ways to Get More Traffic to your Webinar

Webinars are an excellent way to convert traffic and subscribers into paying customers. That said, they only work if people show up.

Read More >

5 Tips for Successful Facebook Contests

While some business owners credit Facebook contests for increased customer engagement, others view them as time-consuming endeavors that simply don't work. In truth, these social media tactics can be either, depending on how they're set up.

Read More >

How to Create Ad Copy for Different Social Media Channels

With so many options, however, it's not always easy for business owners to craft quality, actionable content across multiple unique channels. To better tailor your social media ads, learn a few best practices for some of the most popular platforms.

Read More >

Impact of Ad Blockers on Marketing Strategy

Ads have become the scourge of the Internet, especially in mobile, where limited screen size makes unwanted messages even more obtrusive. In turn, more and more users are adopting ad blocking technology that wipes away marketing clutter.

Read More >

Guide to Growth Hacking

One of the most widely discussed terms in the startup world, growth hacking is all about employing unconventional strategies to gain market traction and grow faster. To learn how you can use this concept to spur your business forward, learn some of the more effective growth hacking strategies.

Read More >

6 Mobile App Monetization Models

Confronted with a saturated market and wary users, developers must carefully consider every app monetization option. Before you eagerly release your new creation, learn some of the most effective ways to acquire users and increase your ROI.

Read More >

How Your Small Business Can Leverage Emotional Advertising

According to industry data, the average consumer sees or hears over 5000 advertisements every day. Of these, only around a dozen make any sort of impression.

Read More >

Pros and Cons of Out of Home Advertising for Small Business

One of the fastest growing media segments, out of home advertising (OOH) focuses on connecting with people while they are "on the go" in public places. This includes people who are in transit, gathered in public places or waiting for buses, planes and appointments. While they do pay big dividends in certain situations, OOH campaigns are not always appropriate for every business.

Read More >

Angie's List Removed Its Paywall: What Does This Mean For Your Business?

In the past, if someone wanted access to the reviews on Angie’s List, a $40 yearly fee was required. However, the business changed its entire model in early 2016.

Read More >

Should Small Business Use Snapchat Advertising?

It really depends on the nature of your small business and the demographics of your customers. This social platform fills a very specific niche within the social media market, so the more you can learn about it, the better you can assess its benefits to your small business.

Read More >

Should Your Company Have Its Own Mobile App?

With most consumers having access to a smartphone or tablet, many interact with brands they love via a personalized mobile app. But is a mobile app the right fit for every business? Before you rush into investing in the time, resources and expertise that a mobile app requires, first investigate the pros and cons that you need to know as a small business owner. First, it’s true that mobile use is expanding across almost every demographic, and at the core of the mobile revolution is the app, but you have to realize that app development is totally different depending on what platform your audience is using. That means that before you go crazy developing an app, you need to know where the majority of your customers live. Are your small business customers sophisticated technology workers who are all armed with their trusty iPhone? Are they affluent consumers who are always on the best and newest device? Or are your customers working joes buying their lunches and birthday presents on mid-range Android devices or other platforms?

Read More >

Can Pokémon Go Increase Traffic to Your Small Business?

Even if you don’t know the difference between a Jigglypuff and a Charmander, you’ve likely heard all about Pokémon Go by now. You’ve seen people walking down the sidewalk and through parks, noses buried deep in their phones as they try to catch Pokémon.

Read More >

Growing by Targeting New Customers

It's important to keep your existing customers, but your business will quickly stop growing if you don’t reach out to new markets and target new customers. In a perfect world new customers would find you, but unfortunately that isn’t how business works.

Read More >

Ways to Lower Your Cost Per Acquisition

Cost Per Acquisitionadvertising, also known as Cost Per Action advertising, is a method of paying for advertising that allows the advertiser to pay for each conversion as a download, transaction, or lead instead of paying each time someone clicks on the ad. In other words, the advertiser only pays when the user completes a transaction. In traditional CPC models, the advertiser pays each time someone clicks on the ad.

Read More >

5 Businesses That Are Running Amazing Marketing Campaigns

Getting noticed is one of the most difficult parts of getting your startup on the track to success. If you can’t attract the attention of potential customers and clients, your sales certainly won’t increase.

Read More >