Angie's List Removed Its Paywall: What Does This Mean For Your Business?

In the past, if someone wanted access to the reviews on Angie’s List, a $40 yearly fee was required. However, the business changed its entire model in early 2016.

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Should Small Business Use Snapchat Advertising?

It really depends on the nature of your small business and the demographics of your customers. This social platform fills a very specific niche within the social media market, so the more you can learn about it, the better you can assess its benefits to your small business.

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Should Your Company Have Its Own Mobile App?

With most consumers having access to a smartphone or tablet, many interact with brands they love via a personalized mobile app. But is a mobile app the right fit for every business? Before you rush into investing in the time, resources and expertise that a mobile app requires, first investigate the pros and cons that you need to know as a small business owner. First, it’s true that mobile use is expanding across almost every demographic, and at the core of the mobile revolution is the app, but you have to realize that app development is totally different depending on what platform your audience is using. That means that before you go crazy developing an app, you need to know where the majority of your customers live. Are your small business customers sophisticated technology workers who are all armed with their trusty iPhone? Are they affluent consumers who are always on the best and newest device? Or are your customers working joes buying their lunches and birthday presents on mid-range Android devices or other platforms?

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Can Pokémon Go Increase Traffic to Your Small Business?

Even if you don’t know the difference between a Jigglypuff and a Charmander, you’ve likely heard all about Pokémon Go by now. You’ve seen people walking down the sidewalk and through parks, noses buried deep in their phones as they try to catch Pokémon.

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Growing by Targeting New Customers

It's important to keep your existing customers, but your business will quickly stop growing if you don’t reach out to new markets and target new customers. In a perfect world new customers would find you, but unfortunately that isn’t how business works.

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Ways to Lower Your Cost Per Acquisition

Cost Per Acquisitionadvertising, also known as Cost Per Action advertising, is a method of paying for advertising that allows the advertiser to pay for each conversion as a download, transaction, or lead instead of paying each time someone clicks on the ad. In other words, the advertiser only pays when the user completes a transaction. In traditional CPC models, the advertiser pays each time someone clicks on the ad.

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5 Businesses That Are Running Amazing Marketing Campaigns

Getting noticed is one of the most difficult parts of getting your startup on the track to success. If you can’t attract the attention of potential customers and clients, your sales certainly won’t increase.

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Optimizing your Landing Pages for Digital Marketing Success

You’ve been running paid search campaigns and optimizing your website but you’re still not seeing great results from your digital marketing. It could be that your landing pages aren’t up to par.

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4 Reasons Your Small Business Needs an Online Marketing Budget

Now, more than ever before, your potential customers are shopping for and researching information about products and services online. There’s tons of competition in the search engines, and having an online marketing budget and a plan is imperative to making sales from your online presence.

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Using Social Media to Grow Your Business-to-Business Business

Social media is largely seen as a B2C channel. But can B2B leverage it for growth? The answer is yes. Business-to-business social media marketing is no longer simply an efficient and effective way to boost sales—it’s an essential tool in your organization’s arsenal for competing in the B2B market.

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How to Leverage Instagram For Your Business

New studies prove that Instagram has massive brand-building power, generating more engagement than traditional social media standbys like Facebook and Twitter. In fact, Instagram generates more engagement than any other major social network (there were two caveats: consumer products and telecommunications companies tend to get more engagement on Pinterest).

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Making Your Business Stand Out in a Crowded Market

Help Your Business Stand Out and Attract More Customers

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5 Reasons Your Social Media Followers Are Not Engaging With Your Brand

So you have successfully launched a small business—congratulations! You’re now an entrepreneur. But perhaps you’ve hit a bump in the road. Despite diligently signing up your business for accounts on Twitter, Facebook, Instagram, Google My Business and Yelp, your followers are not only NOT engaging with your company, its products and services, but your feeds are becoming stagnant. Here are five reasons that might give you a clue as to what you might be doing wrong in the strange world of social media.

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Exploring Options for Advertising Your Small Business Locally

You’ve taken the great leap forward and opened your own small business. After working with the Small Business Administration, your lending institution, your partners, and suppliers, you must feel exhausted but also invigorated by the idea of launching your own small business. But now it’s time for the real test of your small business: actually selling your product or service to real people. One of the most critical elements of opening a small business is finding, reaching and communicating with your customers. That means getting the word out. But we’re a long way from just running an advertisement in the newspaper or buying an advertisement in the Yellow Pages. There are now literally hundreds of different ways to advertise locally, so let’s look at the most common methods to help you decide which approach is right for you.

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Optimize Your Business’s Facebook Page With Insight Data

Learn How to Use Facebook’s Insights to Make Your Business Page More Effective

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Using Social Media to Boost eCommerce

Use Facebook, Pinterest, Twitter, and Instagram to Increase eCommerce Sales

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Developing a Strong Brand Identity

Just what does a brand mean to your customers anyway? The American Marketing Association defines this concept as any name, term, design, symbol or feature that identifies one seller’s goods or services as distinct from those of others. This essentially means that your brand identity is how you identify yourself and your company’s attributes, strengths, purpose and mission. Great brands are easy to recognize—the Apple logo, the Nike swish—but it’s about more than marketing. A brand must clearly and definitively show a clear mission and foster a sense of customer loyalty that leads to success and longevity. A brand is also one of the most iconic fixed assets of a business, so it must be carefully curated and honed to ensure that it more than adequately represents the business and echoes with your intended customers.

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