5 Businesses That Are Running Amazing Marketing Campaigns

Getting noticed is one of the most difficult parts of getting your startup on the track to success. If you can’t attract the attention of potential customers and clients, your sales certainly won’t increase.

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Optimizing your Landing Pages for Digital Marketing Success

You’ve been running paid search campaigns and optimizing your website but you’re still not seeing great results from your digital marketing. It could be that your landing pages aren’t up to par.

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4 Reasons Your Small Business Needs an Online Marketing Budget

Now, more than ever before, your potential customers are shopping for and researching information about products and services online. There’s tons of competition in the search engines, and having an online marketing budget and a plan is imperative to making sales from your online presence.

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Using Social Media to Grow Your Business-to-Business Business

Social media is largely seen as a B2C channel. But can B2B leverage it for growth? The answer is yes. Business-to-business social media marketing is no longer simply an efficient and effective way to boost sales—it’s an essential tool in your organization’s arsenal for competing in the B2B market.

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How to Leverage Instagram For Your Business

New studies prove that Instagram has massive brand-building power, generating more engagement than traditional social media standbys like Facebook and Twitter. In fact, Instagram generates more engagement than any other major social network (there were two caveats: consumer products and telecommunications companies tend to get more engagement on Pinterest).

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Making Your Business Stand Out in a Crowded Market

Help Your Business Stand Out and Attract More Customers

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5 Reasons Your Social Media Followers Are Not Engaging With Your Brand

So you have successfully launched a small business—congratulations! You’re now an entrepreneur. But perhaps you’ve hit a bump in the road. Despite diligently signing up your business for accounts on Twitter, Facebook, Instagram, Google My Business and Yelp, your followers are not only NOT engaging with your company, its products and services, but your feeds are becoming stagnant. Here are five reasons that might give you a clue as to what you might be doing wrong in the strange world of social media.

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Exploring Options for Advertising Your Small Business Locally

You’ve taken the great leap forward and opened your own small business. After working with the Small Business Administration, your lending institution, your partners, and suppliers, you must feel exhausted but also invigorated by the idea of launching your own small business. But now it’s time for the real test of your small business: actually selling your product or service to real people. One of the most critical elements of opening a small business is finding, reaching and communicating with your customers. That means getting the word out. But we’re a long way from just running an advertisement in the newspaper or buying an advertisement in the Yellow Pages. There are now literally hundreds of different ways to advertise locally, so let’s look at the most common methods to help you decide which approach is right for you.

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Optimize Your Business’s Facebook Page With Insight Data

Learn How to Use Facebook’s Insights to Make Your Business Page More Effective

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Using Social Media to Boost eCommerce

Use Facebook, Pinterest, Twitter, and Instagram to Increase eCommerce Sales

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Developing a Strong Brand Identity

Just what does a brand mean to your customers anyway? The American Marketing Association defines this concept as any name, term, design, symbol or feature that identifies one seller’s goods or services as distinct from those of others. This essentially means that your brand identity is how you identify yourself and your company’s attributes, strengths, purpose and mission. Great brands are easy to recognize—the Apple logo, the Nike swish—but it’s about more than marketing. A brand must clearly and definitively show a clear mission and foster a sense of customer loyalty that leads to success and longevity. A brand is also one of the most iconic fixed assets of a business, so it must be carefully curated and honed to ensure that it more than adequately represents the business and echoes with your intended customers.

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Building Video Into Your Content Program

There is no doubt that online video is a part of our lives now. According to the most recent statistics, more than 4 billion videos are viewed each day on YouTube alone, while more than 300 hours of video are uploaded to the site every minute of every day. The medium has become ubiquitous, and users—which include your clients and customers—are clamoring for more. Here are some concepts and suggestions to think about when you start planning to integrate video into your content marketing program.

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Social Media and B2B Businesses

Why Do B2B Companies Need Social Media?

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Which Social Media Platform is Best for Your Small Business?

You joined Facebook to catch up with friends, Twitter to follow celebrities, LinkedIn to get a job, and YouTube to watch funny videos. Guess what? All of your customers are out there doing the same thing. Social media has become a hugely popular marketing tool, but does your small business really need to be on all of them? The answer lies in identifying what kind of company you really are. Successful approaches to marketing between a brick-and-mortar, community-oriented business, an online-only ecommerce site, and a business-to-business service provider are likely to direct you towards one or two specific social platforms, and that's without even considering your target market. Here are a few observations about the most popular sites.

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7 Up-and-Coming DIY Marketing Tools

New DIY Marketing Apps for Small Businesses

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Engage More Customers with Google My Business

Google has always been on the leading edge of the search business, but because the company has numerous search platforms that focus on “local search," and competition from sites like Yahoo, Yelp and Tripadvisor, getting attention for a small business could be challenging. Google's local search functions were also often branded with lots of different names and functions, so telling the difference between Google + , Google Places, Google Maps and Google Local could be dizzying.

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Apps Can Help With Your Contest, Raffle, Sweepstakes or Giveaway Marketing Promotion

Does your company want to run a contest, raffle, sweepstakes or giveaway? One of the best ways to promote your contest is via an app. An app can be easily utilized to allow contest participants to enter their name, vote, or leave comments. Additionally, picking a random winner for a contest, raffle, sweepstakes or giveaway is made easy with an app.

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