Building Video Into Your Content Program

There is no doubt that online video is a part of our lives now. According to the most recent statistics, more than 4 billion videos are viewed each day on YouTube alone, while more than 300 hours of video are uploaded to the site every minute of every day. The medium has become ubiquitous, and users—which include your clients and customers—are clamoring for more. Here are some concepts and suggestions to think about when you start planning to integrate video into your content marketing program.

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Social Media and B2B Businesses

Why Do B2B Companies Need Social Media?

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Which Social Media Platform is Best for Your Small Business?

You joined Facebook to catch up with friends, Twitter to follow celebrities, LinkedIn to get a job, and YouTube to watch funny videos. Guess what? All of your customers are out there doing the same thing. Social media has become a hugely popular marketing tool, but does your small business really need to be on all of them? The answer lies in identifying what kind of company you really are. Successful approaches to marketing between a brick-and-mortar, community-oriented business, an online-only ecommerce site, and a business-to-business service provider are likely to direct you towards one or two specific social platforms, and that's without even considering your target market. Here are a few observations about the most popular sites.

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7 Up-and-Coming DIY Marketing Tools

New DIY Marketing Apps for Small Businesses

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Engage More Customers with Google My Business

Google has always been on the leading edge of the search business, but because the company has numerous search platforms that focus on “local search," and competition from sites like Yahoo, Yelp and Tripadvisor, getting attention for a small business could be challenging. Google's local search functions were also often branded with lots of different names and functions, so telling the difference between Google + , Google Places, Google Maps and Google Local could be dizzying.

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Apps Can Help With Your Contest, Raffle, Sweepstakes or Giveaway Marketing Promotion

Does your company want to run a contest, raffle, sweepstakes or giveaway? One of the best ways to promote your contest is via an app. An app can be easily utilized to allow contest participants to enter their name, vote, or leave comments. Additionally, picking a random winner for a contest, raffle, sweepstakes or giveaway is made easy with an app.

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Tips on Determining Your Target Audience

How to Figure Out What Target Audience’s Wants and Needs

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7 Inexpensive Ways to Market Your Small Business

How to Market Your Small Business on a Tight Budget

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Using Your Website’s Google Analytics Data to Improve Content

Google Analytics is the best free tool for analyzing your website’s data

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How Businesses are Leveraging Social Media to Gather More Leads

When used correctly, social media is an excellent way to attract more customers

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Targeting Different Stages of the Marketing Funnel

How to Connect with Audiences in the Various Stages of the Marketing Funnel

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How to Outsource Creative Work to a Marketing Vendor

Tips on How to Effectively Manage an Outside Vendor

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How to Correctly Build Your Business Social Media Following

5 Tips on How to Entice and Engage the Right Social Media Followers

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PageRank: What Is it and Do You Still Need to Worry About It?

Why Google PageRank is Still Relevant and How It Gives Businesses an Edge Over Competitors

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Selecting an Email Marketing Platform for Your Business

Pros and Cons of Basic and Advanced Email Marketing Services

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