Social Media and the Rise of Augmented Reality

by Jessica Valdez
1/31/2018 10:22:17 AM

Augmented Reality the Future of Social Media?

Augmented reality is gaining huge interest among online consumers, and social media platforms are investing in new ways to incorporate the technology. Here is how brands can leverage this emerging experience to boost engagement and increase sales.

What Is Augmented Reality?

Augmented reality (AR) is a live view of a real-world, physical environment with augmented elements created by computer-generated perceptual information. If that sounds a bit confusing, think of AR as computer-generated images superimposed over a user's view of the real world.

Unlike virtual reality (VR) which moves the user from his or her environment into a digital world; AR transforms the user's current environment by adding digital information to his or her line of sight. In essence, AR enhances reality, while VR replaces it.

Examples of AR

While it may sound like science fiction, AR is already being used in a number of apps. Ikea Place, for instance, leverages AR to let users place virtual furniture into their homes to get a better idea of how everything will look once assembled. Sephora's Virtual Artist app also uses AR to let consumers see how certain beauty products will alter their physical appearances. The Dulux Visualiser app also uses AR to let people see how the walls in their homes will look with a specific color of paint. Lowe’s has also incorporated AR functionality into an app that lets users take real-life measurements of walls and furniture via the cameras on their smartphones.

How it Impacts Social Media

With so much potential, it shouldn't be surprising to learn that AR is making inroads into social media, where people are always looking for fast, convenient processes. What began with humorous Snapchat face filters has now become a game-changing technology that promises to alter the way users create, communicate and share through social media.

The major social media platforms are already investing considerable funds into optimizing their AR capabilities. With social media giants making huge bets on AR, it's obvious that the technology has a bright future ahead of it. Since 60 percent of Americans are active social media users, it also makes sense for brands to understand how they can leverage AR to increase engagement with consumers.

Imagine, for instance, a scenario where a customer could try products using AR technology and make a purchase without ever having to enter a store. Big brands are already designing processes around this potential , since Augmented Reality users are projected to reach 200 million in 2018.

Staying Ahead of the Curve

While AR technology appears to hold big promise for social media marketing, it could also serve to widen the competitive gap between smaller businesses and big brands, which are already investing millions of dollars in AR marketing campaigns. In turn, it's important for small companies to become more aware of AR technology and look for innovative ways to incorporate the technology into their social media campaigns and overall marketing strategies.

Intelligent Office provides smart business solutions that help small businesses compete with large competitors. Contact us to learn more.

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >