5 Social Media Trends to Keep on Your Radar

Social media is a powerful tool that always seems to be evolving. As 2018 approaches, here are some major trends you should know if you want to stay ahead of the curve.

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Social Media Listening Strategies

Social media is a powerful force that can help propel a business forward. These tips can help you create an effective social media listening strategy that cultivates positive engagement.

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How to Use Data-Driven Marketing to Get More Customers

Big data is the process of analyzing large data sets in order to obtain patterns related to behavior, activity, and other important customer information. Data-driven marketing has one goal: reaping profits for your company by engaging with customers more effectively. That may sound simple, but for a neophyte it may appear complex. Nevertheless, it is vital asset for any business, no matter how big nor small, to use big data especially when digital disruption means customers are more knowledgeable and more demanding than ever before. Here is how to take control of your data-driven marketing in today’s high-tech environment.

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Actionable SEO and SEM Tactics for Successful Search Marketing

In their never-ending quest to better understand search intent, Google and other search engines continuously evolve. To stay competitive, modern marketers need to change with them. Here are some of the latest SEO and SEM tactics to help you plan a more effective campaign.

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Small Business - How to Leverage Marketing Research and Data

Big data is allowing even the smallest businesses to gain a competitive advantage through better targeting, segmenting and promotion. Here's how to adopt a data-driven approach for your marketing campaign.

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ROI Calculator - Marketing ROI Analysis 101

While marketing is not an exact science, there are ways to gauge its profitability. Here's our guide to effective marketing ROI analysis to help you determine if your money is well spent.

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Your Guide to B2B Marketing

B2B marketing, a.k.a. the practice of marketing to businesses, is different than marketing to individuals (also called B2C marketing, or business to consumer marketing).

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5 SEO Strategies That Never Change

Search engine optimization, or SEO, is ever-changing. The algorithms that Google, Yahoo, Bing, and other search engines use change frequently, but the fundamentals that determine a webpage’s SEO rank will always remain the same.

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5 Winning Social Media Strategies

One of the most powerful tools in your marketing arsenal, social media is essential to building your brand. Here are five strategies that will help you increase traffic, promote engagement and drive conversions.

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Is Your Business Website Accessible?

An accessible business website can help people with certain disabilities access your products and services. It can also keep your company out of very real legal trouble. Here's our guide to making your website accessible for impaired visitors.

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How Improving Your Work-Life Balance Can Improve Your Business

Lack of work-life balance is a pervasive issue for entrepreneurs. Here's how improving the balance of work, rest and play can actually help you achieve your business goals.

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20 Mobile Business Ideas You Can Start Today

If you think your business needs a fixed location to be successful, think again. With the rise of virtual offices and telecommuting, modern entrepreneurs can work from just about anywhere. If you'd like to unshackle yourself from a traditional brick-and-mortar workplace, consider the following 20 ideas for mobile businesses.

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Your Guide to Video Advertising

Thanks to a number of driving factors, video advertising has become a key instrument for modern marketers. According to a report by BI Intelligence, videos ads offer the highest average click-through rate (1.84 percent) of any digital format. Thanks to an abundance of popular channels, businesses are able into tap a vast pool of potential customers. That said, to effectively engage with customers, they must first carve out segments of the market they’d like to reach most.

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How Big Data Can Help Your Small Business

Many small businesses are wary of big data. Having large amounts of metrics to analyze can feel downright overwhelming when you have plenty of other projects on your to-do list.

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Quantifying Quality Content

By publishing quality content, businesses can expand their influence, boost search engine rankings, position themselves as thought leaders, and win more customers. But how do you define quality content?

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How to Write Copy that Converts

Writing effective, persuasive copy that turns prospects into purchasers is no easy task. If you want to write in a compelling way that leads to more conversions, follow these copywriting tips and best practices.

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