Checklist to Prep for Black Friday and Cyber Monday

Black Friday and Cyber Monday bring tremendous opportunity and an overwhelming amount of competition. Here's how you can prepare your business to take advantage of these timely opportunities.

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7 Content Marketing Mistakes

While we all hope to avoid them as much as possible, mistakes can actually fuel growth. Here are some of the most easily preventable content marketing errors, which could be stunting your company's growth.

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Get Your Business Ahead of the Holiday Season

The holidays will be here before you know it, and if that thought fills your head with dread rather than dancing sugar plums, take heart -- you can be ready for the season and capitalize on it if you make your list and check it twice now.

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Branding 101

Branding is essential for businesses that want to stand out from the competition. Here are the fundamentals to effective branding, along with some tips for establishing your unique brand.

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How to Use Data-Driven Marketing to Get More Customers

Big data is the process of analyzing large data sets in order to obtain patterns related to behavior, activity, and other important customer information. Data-driven marketing has one goal: reaping profits for your company by engaging with customers more effectively. That may sound simple, but for a neophyte it may appear complex. Nevertheless, it is vital asset for any business, no matter how big nor small, to use big data especially when digital disruption means customers are more knowledgeable and more demanding than ever before. Here is how to take control of your data-driven marketing in today’s high-tech environment.

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Small Business - How to Leverage Marketing Research and Data

Big data is allowing even the smallest businesses to gain a competitive advantage through better targeting, segmenting and promotion. Here's how to adopt a data-driven approach for your marketing campaign.

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Funding: Know What you Want When Seeking Investors

Your business plan is rock-solid, so how do you get the capital that can serve as a the bedrock for your startup? While it can be a bit scary, seeking outside investors doesn’t have to keep you up nights. Nor does it mean you have to blindly beg any and all who have the money to back you. Rather, you can approach it smartly.

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The SME Growth Cycle

While different in many ways, most small and medium sized enterprises have common experiences as they move from the point of inception to sustainability. Here's what you can expect from the growth cycle of your SME.

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Small Business: How to Compete Against BIG Competition

Small business don't just have to compete against other entrepreneurs; they must also compete against massive corporations. If you're feeling like a small fish in a large pond, the following tips can help you compete against the big boys.

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Small Business Success - Prepare for an Uncertain Future

More than half of small businesses fail within the first five years. How can your company beat the odds? Here's how to expect the unexpected and prepare your business for the unknown.

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Millennial Generation Likely to Change Entrepreneurial Landscape

When it comes to starting a new business, the old boys’ club is no longer the norm. Instead, according to the 2016 annual report by the Kauffman Foundation, women started 40.6 percent of new businesses. And joining women in their entrepreneurial quests are minorities.

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Video Conferencing 101 - How to Conduct a Successful Video Conference

Effective video conferencing has become an essential skill for business professionals. Learn how to run a successful video conference here.

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6 Lifestyle Changes to Make You a Better Entrepreneur

Many entrepreneurs tend to focus on their businesses rather than their overall lifestyles. When you’re running and growing a small business it’s easy to forgo exercise, healthy eating, socializing, and other things that feel like luxuries.

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Collaborative Tools and Rethinking Email

Being stuck in your Inbox all day is so 2012. Maybe you’ve noticed a movement toward collaborative project management tools, like Slack, as a semi-replacement for internal email communication. Professionals across industries are trying to increase efficiency and reduce the amount of time they spend dealing with email, and for good reason — email can be a massive time-suck.

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4 Biggest Time Drains for Small Business Owners

As a small business owner, you’re wise to loathe wasting time. But, there are a number of time drains that you might not even be aware of! Here are 4 of the biggest daily time wasters small businesses owners tend to encounter and how you can avoid them.

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