Mobile SEO for Small Business Owners

by Barbara Beauregard
2/15/2018 10:09:04 AM

6 Things Small Business Owners Should Know about Mobile SEO

Internet marketing plays a critical role in determining whether modern businesses succeed or fail. Effective SEO can go a long way toward boosting discoverability, but only if it is tweaked to perform across every available platform. Here are six things every small business owner should know about optimizing for mobile SEO.

  1. It's not new. Since 2016, consumers have used mobile devices to search the internet more than desktops. Most business owners regard mobile search as a secondary consideration after traditional desktop SEO. In reality, mobile has rapidly become the primary way people find the information and products they want.

  2. Headlines are more important. One major difference between desktop SEO and mobile SEO centers on headlines. Since mobile users tend to browse on smaller devices, headlines should be short and sweet. They should also be especially captivating, since mobile users tend to have shorter attention spans.

  3. Dimensions matter a lot. When developing a website or landing page, it's very important to consider screen sizes. Since mobile consumers browse the internet via a wide variety of devices, a company's website must automatically render its content to accommodate each one. The content must also be fully responsive, with every link behaving exactly as it should. If you aren't sure whether your website or landing page is mobile-friendly, you can test it via this resource from Google. Among other things, you can determine whether your content is too wide for a mobile screen, if your text is too small, if clickable elements are too close together, and if your viewport hasn't been set to appropriately render your page for mobile devices. Not only does the resource notify you of any potential issues, it will actually give you a look at how your page will appear on a consumer's mobile device.

  4. Loading speeds are critical. Even if your site ranks number one for your targeted search term, you will have disappointing results if your content takes a long time to load. Since mobile users tend to be in a big hurry, your pages should load in an instant. If it doesn't, you can expect your bounce rates to soar.

  5. Voice optimization is a big part of the equation. According to Google, about 20 percent of mobile queries are already voice searches, and research suggests that this number will swell to 50 percent by 2020. To stay ahead of the curve, you will need to optimize your mobile sites for searches through devices like Alexa, Google Home, Siri, and others. This is best accomplished by optimizing your business's local listing and by targeting more long-tail keywords. Content and headlines should also be crafted to mimic the way people speak, and analytics should be leveraged to see what works and what does not.

  6. It's not all that different. Many business owners feel overwhelmed when confronted with the task of optimizing their web campaigns for mobile. In reality, however, mobile SEO isn't that much different from traditional SEO. In most cases, businesses don't need to alter their existing SEO strategy all that much. While there are some key differences between mobile SEO and traditional SEO, the changes typically don't take that long to implement.

Intelligent Office offers smart business solutions to help small companies succeed. Contact us to learn more.

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services and Professional Addresses Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office For Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >