Designing a Strong Brand Logo

How to Design a Logo for Your Business

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Using Social Media to Boost eCommerce

Use Facebook, Pinterest, Twitter, and Instagram to Increase eCommerce Sales

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Building Video Into Your Content Program

There is no doubt that online video is a part of our lives now. According to the most recent statistics, more than 4 billion videos are viewed each day on YouTube alone, while more than 300 hours of video are uploaded to the site every minute of every day. The medium has become ubiquitous, and users—which include your clients and customers—are clamoring for more. Here are some concepts and suggestions to think about when you start planning to integrate video into your content marketing program.

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Which Social Media Platform is Best for Your Small Business?

You joined Facebook to catch up with friends, Twitter to follow celebrities, LinkedIn to get a job, and YouTube to watch funny videos. Guess what? All of your customers are out there doing the same thing. Social media has become a hugely popular marketing tool, but does your small business really need to be on all of them? The answer lies in identifying what kind of company you really are. Successful approaches to marketing between a brick-and-mortar, community-oriented business, an online-only ecommerce site, and a business-to-business service provider are likely to direct you towards one or two specific social platforms, and that's without even considering your target market. Here are a few observations about the most popular sites.

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Top Conventions Every Small Business Should Attend

Best Small Business Conventions for Grassroots Marketing

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Engage More Customers with Google My Business

Google has always been on the leading edge of the search business, but because the company has numerous search platforms that focus on “local search," and competition from sites like Yahoo, Yelp and Tripadvisor, getting attention for a small business could be challenging. Google's local search functions were also often branded with lots of different names and functions, so telling the difference between Google + , Google Places, Google Maps and Google Local could be dizzying.

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Small Business Win: Advertising on LinkedIn

It is hard to believe that LinkedIn, the premium professional social networking site, is more than 10 years old. In 2014 alone, the company boosted its number of users to over 300 million. Perhaps just as surprising is that the company, with profits that jumped over 30 percent in 2014, reported that company page use went up from 24 percent to 57 percent. Just having a company page—which doesn't cost a penny and frequently appears at the top of many Google searches for companies—is virtually free exposure. But why stop there? LinkedIn has rapidly become one of the hottest markets in the world for advertising, with some industry experts predicting that it could very well become a one billion dollar marketplace in the near future. That makes the social network an ideal target for business-to-business (B2B) advertising. Let's take a look at how to get started advertising on LinkedIn.

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Developing a Mobile App for Your Business

The technical “nuts and bolts" of developing a mobile application to serve your business model and customers can seem daunting. However, if you take the right steps in the right order—thinking out “why" for your mobile app long before worrying about the “how" —you may very well find that creating a mobile app for your business can be a lucrative and sensible investment in the future success of your enterprise.

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Apps Can Help With Your Contest, Raffle, Sweepstakes or Giveaway Marketing Promotion

Does your company want to run a contest, raffle, sweepstakes or giveaway? One of the best ways to promote your contest is via an app. An app can be easily utilized to allow contest participants to enter their name, vote, or leave comments. Additionally, picking a random winner for a contest, raffle, sweepstakes or giveaway is made easy with an app.

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Unique Marketing Strategies to Spread the Word About Your Startup

How well do you know your target market? If you are launching a startup, and you've done your research, you should already know who is most likely to purchase your product. But, have you created a marketing plan that is designed to effectively reach your potential customers?

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Tips on Determining Your Target Audience

How to Figure Out What Target Audience’s Wants and Needs

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7 Inexpensive Ways to Market Your Small Business

How to Market Your Small Business on a Tight Budget

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Using Your Website’s Google Analytics Data to Improve Content

Google Analytics is the best free tool for analyzing your website’s data

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Sales or Marketing: Which is Better for Your Startup?

Sales and marketing are keys to any business plan as they help introduce the business to new markets and customers. Some startups, however, benefit more from either a sales- or marketing-driven mindset – and that really depends on the type of business.

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How Businesses are Leveraging Social Media to Gather More Leads

When used correctly, social media is an excellent way to attract more customers

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Targeting Different Stages of the Marketing Funnel

How to Connect with Audiences in the Various Stages of the Marketing Funnel

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