4 Ideas for Marketing to Your Existing Customers

If the bulk of your marketing efforts are focused on acquiring new customers, you could be missing out on a sizable chunk of profit.

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4 of The Best Business Books to Read From 2016

In an era dominated by online content, picking up a physical book can feel extra special. When it comes to books on business, you’ll be able to acquire some in-depth information straight from expert businesspeople themselves.

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Email Etiquette 101

Unfortunately, in the age of demanding schedules, it's quite easy to click "send" without paying close attention to what you've typed. To avoid embarrassing and costly errors, learn some fundamental tips for improving your netiquette.

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5 Tactics That Could be Undermining Your Search Engine Optimization

If you aren’t seeing results from your Search Engine Optimization (SEO) efforts, there’s a chance you could be undermining your work without even realizing.

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7 Ways to Get More Traffic to your Webinar

Webinars are an excellent way to convert traffic and subscribers into paying customers. That said, they only work if people show up.

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How to Create Ad Copy for Different Social Media Channels

With so many options, however, it's not always easy for business owners to craft quality, actionable content across multiple unique channels. To better tailor your social media ads, learn a few best practices for some of the most popular platforms.

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Impact of Ad Blockers on Marketing Strategy

Ads have become the scourge of the Internet, especially in mobile, where limited screen size makes unwanted messages even more obtrusive. In turn, more and more users are adopting ad blocking technology that wipes away marketing clutter.

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Is Great Customer Service the Best Policy

Most business owners spend countless hours searching for ways to acquire new customers. Unfortunately, few dedicate as much energy to keeping the ones they already have.

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How Your Small Business Can Leverage Emotional Advertising

According to industry data, the average consumer sees or hears over 5000 advertisements every day. Of these, only around a dozen make any sort of impression.

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What Pricing Strategies Should Your Small Business Pursue?

Determining how to price a product or service is one of the toughest decisions for any startup. The implications of this decision are massive and will ultimately define a company's brand, funding requirements and long-term viability. To form an effective plan, entrepreneurs need to understand their markets, their customers and the basic pricing strategies used by most successful businesses.

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Pros and Cons of Out of Home Advertising for Small Business

One of the fastest growing media segments, out of home advertising (OOH) focuses on connecting with people while they are "on the go" in public places. This includes people who are in transit, gathered in public places or waiting for buses, planes and appointments. While they do pay big dividends in certain situations, OOH campaigns are not always appropriate for every business.

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Angie's List Removed Its Paywall: What Does This Mean For Your Business?

In the past, if someone wanted access to the reviews on Angie’s List, a $40 yearly fee was required. However, the business changed its entire model in early 2016.

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Should Small Business Use Snapchat Advertising?

It really depends on the nature of your small business and the demographics of your customers. This social platform fills a very specific niche within the social media market, so the more you can learn about it, the better you can assess its benefits to your small business.

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Can Pokémon Go Increase Traffic to Your Small Business?

Even if you don’t know the difference between a Jigglypuff and a Charmander, you’ve likely heard all about Pokémon Go by now. You’ve seen people walking down the sidewalk and through parks, noses buried deep in their phones as they try to catch Pokémon.

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How to Improve Your Customers’ Mobile Experience

Every day the usage of mobile devices like smartphones is increasing. People, including your customers, will be reading your content, looking up your contact information, and more from their mobile devices. If you don’t focus on the experience that these users are receiving you’ll surely miss out on a large chunk of potential customers.

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Why You Shouldn't Ignore Existing Customers in Your Marketing Strategy

For most small businesses, marketing campaigns focus primarily on turning prospects into purchasers. However, you shouldn’t neglect your existing customers who already contribute revenue to your business.

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Unique Business Cards: Can They Help Your Brand Stand Out?

Your business cards are an integral part of your overall branding and a powerful marketing tool. But, you need to make sure that your business cards are memorable, lest they end up in the back of a desk drawer, forgotten forever.

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