Should Small Business Use Snapchat Advertising?

It really depends on the nature of your small business and the demographics of your customers. This social platform fills a very specific niche within the social media market, so the more you can learn about it, the better you can assess its benefits to your small business.

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Can Pokémon Go Increase Traffic to Your Small Business?

Even if you don’t know the difference between a Jigglypuff and a Charmander, you’ve likely heard all about Pokémon Go by now. You’ve seen people walking down the sidewalk and through parks, noses buried deep in their phones as they try to catch Pokémon.

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How to Improve Your Customers’ Mobile Experience

Every day the usage of mobile devices like smartphones is increasing. People, including your customers, will be reading your content, looking up your contact information, and more from their mobile devices. If you don’t focus on the experience that these users are receiving you’ll surely miss out on a large chunk of potential customers.

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Why You Shouldn't Ignore Existing Customers in Your Marketing Strategy

For most small businesses, marketing campaigns focus primarily on turning prospects into purchasers. However, you shouldn’t neglect your existing customers who already contribute revenue to your business.

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Unique Business Cards: Can They Help Your Brand Stand Out?

Your business cards are an integral part of your overall branding and a powerful marketing tool. But, you need to make sure that your business cards are memorable, lest they end up in the back of a desk drawer, forgotten forever.

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Identifying the Flaws in Your Business Plan

You’ve created a business plan for your startup. You’ve even read it from the perspective of investors, and perhaps you’ve already revised it as your plans change and your business evolves.

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Growing by Targeting New Customers

It's important to keep your existing customers, but your business will quickly stop growing if you don’t reach out to new markets and target new customers. In a perfect world new customers would find you, but unfortunately that isn’t how business works.

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How to Use PR to Spread the Word About Your Business

In a crowded market, especially one like Silicon Valley, Austin, Portland, Minneapolis or other startup markets favored by venture capitalists, getting attention can be tough. When we talk about “PR,” it’s important to define what we’re really talking about. “Public Relations” refers to the art and science of establishing and promoting a favorable relationship with the public. Bear in mind that “the public” isn’t the same as seeking funding, taking out a bank loan, or establishing a base of customers. Here, we’re truly talking about how your startup is perceived by the public at large, and what benefits or challenges present themselves by the manner in which your startup is perceived. The goal here is becoming a known brand.

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Optimizing your Landing Pages for Digital Marketing Success

You’ve been running paid search campaigns and optimizing your website but you’re still not seeing great results from your digital marketing. It could be that your landing pages aren’t up to par.

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4 Reasons Your Small Business Needs an Online Marketing Budget

Now, more than ever before, your potential customers are shopping for and researching information about products and services online. There’s tons of competition in the search engines, and having an online marketing budget and a plan is imperative to making sales from your online presence.

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What to Do if your First Efforts at Fundraising Fail

Your first attempt at raising money for your new company or business enterprise didn't go as planned and you fell short of your fundraising goal. Your self-imposed deadline for raising funds for your startup has come and gone. Now it’s time to dig deep and figure out what went wrong and correct your trajectory. Where do you go from here?

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How to Leverage Instagram For Your Business

New studies prove that Instagram has massive brand-building power, generating more engagement than traditional social media standbys like Facebook and Twitter. In fact, Instagram generates more engagement than any other major social network (there were two caveats: consumer products and telecommunications companies tend to get more engagement on Pinterest).

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How to Nail Your Pitch Presentation

So you’ve successfully launched your small business—congratulations! It’s been a long, hard road but you have written your business plan, worked out your financial statements and generally have all your ducks in a row. But once you find a little bit of success, you are very likely to find that you need more money to grow the success of your small business. That means that when you are seeking more money for your startup, you will need to pitch your ideas and execution to new investors. Here are some tips for nailing your pitch presentation to venture capitalists (VCs) or other investors.

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5 Reasons Your Social Media Followers Are Not Engaging With Your Brand

So you have successfully launched a small business—congratulations! You’re now an entrepreneur. But perhaps you’ve hit a bump in the road. Despite diligently signing up your business for accounts on Twitter, Facebook, Instagram, Google My Business and Yelp, your followers are not only NOT engaging with your company, its products and services, but your feeds are becoming stagnant. Here are five reasons that might give you a clue as to what you might be doing wrong in the strange world of social media.

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Five Unusual Marketing Campaigns From Recent Years that Worked Splendidly

These five marketing campaigns were truly out of the ordinary, yet they still resonated with customers. Here’s what they were and why they worked.

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Exploring Options for Advertising Your Small Business Locally

You’ve taken the great leap forward and opened your own small business. After working with the Small Business Administration, your lending institution, your partners, and suppliers, you must feel exhausted but also invigorated by the idea of launching your own small business. But now it’s time for the real test of your small business: actually selling your product or service to real people. One of the most critical elements of opening a small business is finding, reaching and communicating with your customers. That means getting the word out. But we’re a long way from just running an advertisement in the newspaper or buying an advertisement in the Yellow Pages. There are now literally hundreds of different ways to advertise locally, so let’s look at the most common methods to help you decide which approach is right for you.

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Cold Calling: Does it Still Work?

Is Cold Calling Really Dead? The Answer May Surprise You

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