It's important to keep your existing customers, but your business will quickly stop growing if you don’t reach out to new markets and target new customers. In a perfect world new customers would find you, but unfortunately that isn’t how business works.Read More >
In a crowded market, especially one like Silicon Valley, Austin, Portland, Minneapolis or other startup markets favored by venture capitalists, getting attention can be tough. When we talk about “PR,” it’s important to define what we’re really talking about. “Public Relations” refers to the art and science of establishing and promoting a favorable relationship with the public. Bear in mind that “the public” isn’t the same as seeking funding, taking out a bank loan, or establishing a base of customers. Here, we’re truly talking about how your startup is perceived by the public at large, and what benefits or challenges present themselves by the manner in which your startup is perceived. The goal here is becoming a known brand.
You’ve been running paid search campaigns and optimizing your website but you’re still not seeing great results from your digital marketing. It could be that your landing pages aren’t up to par.Read More >
Now, more than ever before, your potential customers are shopping for and researching information about products and services online. There’s tons of competition in the search engines, and having an online marketing budget and a plan is imperative to making sales from your online presence.Read More >
Your first attempt at raising money for your new company or business enterprise didn't go as planned and you fell short of your fundraising goal. Your self-imposed deadline for raising funds for your startup has come and gone. Now it’s time to dig deep and figure out what went wrong and correct your trajectory. Where do you go from here?Read More >
New studies prove that Instagram has massive brand-building power, generating more engagement than traditional social media standbys like Facebook and Twitter. In fact, Instagram generates more engagement than any other major social network (there were two caveats: consumer products and telecommunications companies tend to get more engagement on Pinterest).Read More >
So you’ve successfully launched your small business—congratulations! It’s been a long, hard road but you have written your business plan, worked out your financial statements and generally have all your ducks in a row. But once you find a little bit of success, you are very likely to find that you need more money to grow the success of your small business. That means that when you are seeking more money for your startup, you will need to pitch your ideas and execution to new investors. Here are some tips for nailing your pitch presentation to venture capitalists (VCs) or other investors.Read More >
So you have successfully launched a small business—congratulations! You’re now an entrepreneur. But perhaps you’ve hit a bump in the road. Despite diligently signing up your business for accounts on Twitter, Facebook, Instagram, Google My Business and Yelp, your followers are not only NOT engaging with your company, its products and services, but your feeds are becoming stagnant. Here are five reasons that might give you a clue as to what you might be doing wrong in the strange world of social media.Read More >
These five marketing campaigns were truly out of the ordinary, yet they still resonated with customers. Here’s what they were and why they worked.
You’ve taken the great leap forward and opened your own small business. After working with the Small Business Administration, your lending institution, your partners, and suppliers, you must feel exhausted but also invigorated by the idea of launching your own small business. But now it’s time for the real test of your small business: actually selling your product or service to real people. One of the most critical elements of opening a small business is finding, reaching and communicating with your customers. That means getting the word out. But we’re a long way from just running an advertisement in the newspaper or buying an advertisement in the Yellow Pages. There are now literally hundreds of different ways to advertise locally, so let’s look at the most common methods to help you decide which approach is right for you.Read More >
There is no doubt that online video is a part of our lives now. According to the most recent statistics, more than 4 billion videos are viewed each day on YouTube alone, while more than 300 hours of video are uploaded to the site every minute of every day. The medium has become ubiquitous, and users—which include your clients and customers—are clamoring for more. Here are some concepts and suggestions to think about when you start planning to integrate video into your content marketing program.Read More >
You joined Facebook to catch up with friends, Twitter to follow celebrities, LinkedIn to get a job, and YouTube to watch funny videos. Guess what? All of your customers are out there doing the same thing. Social media has become a hugely popular marketing tool, but does your small business really need to be on all of them? The answer lies in identifying what kind of company you really are. Successful approaches to marketing between a brick-and-mortar, community-oriented business, an online-only ecommerce site, and a business-to-business service provider are likely to direct you towards one or two specific social platforms, and that's without even considering your target market. Here are a few observations about the most popular sites.Read More >
Best Small Business Conventions for Grassroots Marketing
Google has always been on the leading edge of the search business, but because the company has numerous search platforms that focus on “local search," and competition from sites like Yahoo, Yelp and Tripadvisor, getting attention for a small business could be challenging. Google's local search functions were also often branded with lots of different names and functions, so telling the difference between Google + , Google Places, Google Maps and Google Local could be dizzying.Read More >