Developing a company culture can be difficult for any business; however, it's especially challenging when some employees don't even work in the building. Strong principles and values don't just make a business unique, they inspire its employees to work as a single, cohesive unit.Read More >
Many entrepreneurs are driven by the appeal of being their own bosses. They get to make all the decisions, from company strategies to marketing techniques to human resources. It all looks good on paper; however, in practice, managing people is much more difficult than most realize. To better streamline your operation and generate goodwill, learn the most common leadership and management mistakes made by the average entrepreneur.
According to industry data, the average consumer sees or hears over 5000 advertisements every day. Of these, only around a dozen make any sort of impression.Read More >
Determining how to price a product or service is one of the toughest decisions for any startup. The implications of this decision are massive and will ultimately define a company's brand, funding requirements and long-term viability. To form an effective plan, entrepreneurs need to understand their markets, their customers and the basic pricing strategies used by most successful businesses.
There's never been a better time to start your own company, thanks to a bevy of project management systems that help reduce costs. Unfortunately, overabundant options can lead busy entrepreneurs down the wrong rabbit holes. To make sure your new business runs seamlessly, learn how to identify the right management tools.
One of the fastest growing media segments, out of home advertising (OOH) focuses on connecting with people while they are "on the go" in public places. This includes people who are in transit, gathered in public places or waiting for buses, planes and appointments. While they do pay big dividends in certain situations, OOH campaigns are not always appropriate for every business.
It may sound like a good problem to have, but rapid growth can actually capsize a business just as quickly as stagnation. However appealing it may seem, unchecked business expansion is often accompanied by specific liabilities and potential dangers.Read More >
Throughout the country, countless businesses face data challenges related to sharing, security, storage and redundancies. Unfortunately, too many are held back by razor-thin budgets and what they perceive as narrow options. With cloud storage, both large and small businesses enjoy practical, cost-effect solutions for data storage and seamless sharing.Read More >
It really depends on the nature of your small business and the demographics of your customers. This social platform fills a very specific niche within the social media market, so the more you can learn about it, the better you can assess its benefits to your small business.Read More >
Managing payroll for a small business is no easy task: there can be a lot of paperwork and your employees could become frustrated if this important part of their jobs isn't handled properly. Follow these steps to help you manage your staff payroll and benefits.
With most consumers having access to a smartphone or tablet, many interact with brands they love via a personalized mobile app. But is a mobile app the right fit for every business? Before you rush into investing in the time, resources and expertise that a mobile app requires, first investigate the pros and cons that you need to know as a small business owner. First, it’s true that mobile use is expanding across almost every demographic, and at the core of the mobile revolution is the app, but you have to realize that app development is totally different depending on what platform your audience is using. That means that before you go crazy developing an app, you need to know where the majority of your customers live. Are your small business customers sophisticated technology workers who are all armed with their trusty iPhone? Are they affluent consumers who are always on the best and newest device? Or are your customers working joes buying their lunches and birthday presents on mid-range Android devices or other platforms?Read More >
Does your small business suffer under the rush of the holiday season, yet employees feel like they’re in the doldrums during the dog days of summer? Runninga seasonal businesscan be a little tough if you don't have a game plan for the offseason. As a business owner, you must take a global view of your business year and figure out how to make the most of your slow season.