Impact of Ad Blockers on Marketing Strategy

Ads have become the scourge of the Internet, especially in mobile, where limited screen size makes unwanted messages even more obtrusive. In turn, more and more users are adopting ad blocking technology that wipes away marketing clutter.

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Is Great Customer Service the Best Policy

Most business owners spend countless hours searching for ways to acquire new customers. Unfortunately, few dedicate as much energy to keeping the ones they already have.

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Guide to Growth Hacking

One of the most widely discussed terms in the startup world, growth hacking is all about employing unconventional strategies to gain market traction and grow faster. To learn how you can use this concept to spur your business forward, learn some of the more effective growth hacking strategies.

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6 Tech Tasks Your Small Business Should Outsource

When it comes to running a small business, success is often dependent on an entrepreneur's willingness to surrender control.

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You Should Still Go to Office Hours, Even After College

For those who take advantage, college office hours bring substantial benefits that point toward greater success. That said, office hours aren’t just limited to students.

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5 Tech Safety Tips for a Secure Home Office

Countless employees work in home offices, remote offices or public locations outside a business’s headquarters. While convenient, these areas typically lack robust on-site security.

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How to Create Culture in a Remote Team

Developing a company culture can be difficult for any business; however, it's especially challenging when some employees don't even work in the building. Strong principles and values don't just make a business unique, they inspire its employees to work as a single, cohesive unit.

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Working Intelligently

We've all heard the saying, "work smarter not harder." While good advice, this concept isn't always easy for entrepreneurs who like to control everything about their companies.

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Is Ageism a Problem in the Startup World?

In countless business arenas, age can quickly turn from a major asset to a significant liability.

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The Most Unique Ways to Use a Virtual Assistant

If you'd like to streamline your daily operations and shave valuable hours off your workweek, learn some creative ways to offload tedious but critical responsibilities.

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5 Leadership and Management Mistakes Holding Back Entrepreneurs

Many entrepreneurs are driven by the appeal of being their own bosses. They get to make all the decisions, from company strategies to marketing techniques to human resources. It all looks good on paper; however, in practice, managing people is much more difficult than most realize. To better streamline your operation and generate goodwill, learn the most common leadership and management mistakes made by the average entrepreneur.

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How Your Small Business Can Leverage Emotional Advertising

According to industry data, the average consumer sees or hears over 5000 advertisements every day. Of these, only around a dozen make any sort of impression.

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What Pricing Strategies Should Your Small Business Pursue?

Determining how to price a product or service is one of the toughest decisions for any startup. The implications of this decision are massive and will ultimately define a company's brand, funding requirements and long-term viability. To form an effective plan, entrepreneurs need to understand their markets, their customers and the basic pricing strategies used by most successful businesses.

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Top 6 Project Management Systems for Startups

There's never been a better time to start your own company, thanks to a bevy of project management systems that help reduce costs. Unfortunately, overabundant options can lead busy entrepreneurs down the wrong rabbit holes. To make sure your new business runs seamlessly, learn how to identify the right management tools.

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Pros and Cons of Out of Home Advertising for Small Business

One of the fastest growing media segments, out of home advertising (OOH) focuses on connecting with people while they are "on the go" in public places. This includes people who are in transit, gathered in public places or waiting for buses, planes and appointments. While they do pay big dividends in certain situations, OOH campaigns are not always appropriate for every business.

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Business Expansion: Can Your Business Grow Too Big Too Fast?

It may sound like a good problem to have, but rapid growth can actually capsize a business just as quickly as stagnation. However appealing it may seem, unchecked business expansion is often accompanied by specific liabilities and potential dangers.

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