Small Business - How to Leverage Marketing Research and Data

Big data is allowing even the smallest businesses to gain a competitive advantage through better targeting, segmenting and promotion. Here's how to adopt a data-driven approach for your marketing campaign.

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Funding: Know What you Want When Seeking Investors

Your business plan is rock-solid, so how do you get the capital that can serve as a the bedrock for your startup? While it can be a bit scary, seeking outside investors doesn’t have to keep you up nights. Nor does it mean you have to blindly beg any and all who have the money to back you. Rather, you can approach it smartly.

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The SME Growth Cycle

While different in many ways, most small and medium sized enterprises have common experiences as they move from the point of inception to sustainability. Here's what you can expect from the growth cycle of your SME.

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Small Business: How to Compete Against BIG Competition

Small business don't just have to compete against other entrepreneurs; they must also compete against massive corporations. If you're feeling like a small fish in a large pond, the following tips can help you compete against the big boys.

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Small Business Success - Prepare for an Uncertain Future

More than half of small businesses fail within the first five years. How can your company beat the odds? Here's how to expect the unexpected and prepare your business for the unknown.

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Millennial Generation Likely to Change Entrepreneurial Landscape

When it comes to starting a new business, the old boys’ club is no longer the norm. Instead, according to the 2016 annual report by the Kauffman Foundation, women started 40.6 percent of new businesses. And joining women in their entrepreneurial quests are minorities.

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Video Conferencing 101 - How to Conduct a Successful Video Conference

Effective video conferencing has become an essential skill for business professionals. Learn how to run a successful video conference here.

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6 Lifestyle Changes to Make You a Better Entrepreneur

Many entrepreneurs tend to focus on their businesses rather than their overall lifestyles. When you’re running and growing a small business it’s easy to forgo exercise, healthy eating, socializing, and other things that feel like luxuries.

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Collaborative Tools and Rethinking Email

Being stuck in your Inbox all day is so 2012. Maybe you’ve noticed a movement toward collaborative project management tools, like Slack, as a semi-replacement for internal email communication. Professionals across industries are trying to increase efficiency and reduce the amount of time they spend dealing with email, and for good reason — email can be a massive time-suck.

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4 Biggest Time Drains for Small Business Owners

As a small business owner, you’re wise to loathe wasting time. But, there are a number of time drains that you might not even be aware of! Here are 4 of the biggest daily time wasters small businesses owners tend to encounter and how you can avoid them.

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Focus and Scale: How Third Parties Can Help Your Small Business

We’ve all heard the saying, “Jack of all trades, master of none.” As a small business owner, it’s a statement that might make you chuckle a bit — you’d love to be a master of one single thing, rather than try to learn about all of the minutia of running a company.

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How Big Data Can Help Your Small Business

Many small businesses are wary of big data. Having large amounts of metrics to analyze can feel downright overwhelming when you have plenty of other projects on your to-do list.

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Quantifying Quality Content

By publishing quality content, businesses can expand their influence, boost search engine rankings, position themselves as thought leaders, and win more customers. But how do you define quality content?

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How to Write Copy that Converts

Writing effective, persuasive copy that turns prospects into purchasers is no easy task. If you want to write in a compelling way that leads to more conversions, follow these copywriting tips and best practices.

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The Barbell Effect and Small Business

The barbell effect is a macro-economic metaphor that explains and helps visualize how and why certain businesses thrive… while others fail. Keep reading to learn all about the barbell effect and how your small business can benefit from this principal.

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