Millennial Generation Likely to Change Entrepreneurial Landscape

When it comes to starting a new business, the old boys’ club is no longer the norm. Instead, according to the 2016 annual report by the Kauffman Foundation, women started 40.6 percent of new businesses. And joining women in their entrepreneurial quests are minorities.

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Video Conferencing 101 - How to Conduct a Successful Video Conference

Effective video conferencing has become an essential skill for business professionals. Learn how to run a successful video conference here.

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6 Lifestyle Changes to Make You a Better Entrepreneur

Many entrepreneurs tend to focus on their businesses rather than their overall lifestyles. When you’re running and growing a small business it’s easy to forgo exercise, healthy eating, socializing, and other things that feel like luxuries.

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Collaborative Tools and Rethinking Email

Being stuck in your Inbox all day is so 2012. Maybe you’ve noticed a movement toward collaborative project management tools, like Slack, as a semi-replacement for internal email communication. Professionals across industries are trying to increase efficiency and reduce the amount of time they spend dealing with email, and for good reason — email can be a massive time-suck.

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4 Biggest Time Drains for Small Business Owners

As a small business owner, you’re wise to loathe wasting time. But, there are a number of time drains that you might not even be aware of! Here are 4 of the biggest daily time wasters small businesses owners tend to encounter and how you can avoid them.

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Focus and Scale: How Third Parties Can Help Your Small Business

We’ve all heard the saying, “Jack of all trades, master of none.” As a small business owner, it’s a statement that might make you chuckle a bit — you’d love to be a master of one single thing, rather than try to learn about all of the minutia of running a company.

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How Big Data Can Help Your Small Business

Many small businesses are wary of big data. Having large amounts of metrics to analyze can feel downright overwhelming when you have plenty of other projects on your to-do list.

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Quantifying Quality Content

By publishing quality content, businesses can expand their influence, boost search engine rankings, position themselves as thought leaders, and win more customers. But how do you define quality content?

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How to Write Copy that Converts

Writing effective, persuasive copy that turns prospects into purchasers is no easy task. If you want to write in a compelling way that leads to more conversions, follow these copywriting tips and best practices.

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The Barbell Effect and Small Business

The barbell effect is a macro-economic metaphor that explains and helps visualize how and why certain businesses thrive… while others fail. Keep reading to learn all about the barbell effect and how your small business can benefit from this principal.

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The Tricks to Hiring and Managing a Virtual Workforce

When they are managed and treated well, remote workforces can be productivity powerhouses. On the other hand, when they are mismanaged, off-site employees can be unpredictable burdens.

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4 Reasons Incubators and Accelerators Can Help Grow Your Business

Even the savviest entrepreneurs could use some extra help, especially when business growth is their main goal.

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Reverse Mentoring: What is it and Should You Introduce it to Your Workplace

In traditional mentoring setups a younger employee learns from an older and more experienced employee. Reverse mentoring turns that idea upside down — older executives and staff members are mentored by younger employees, often Millennials.

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A Beginner's Guide to Omnichannel Marketing

There’s no getting around it: technology is omnipresent in our lives and new technology is emerging all the time. This means that brands need to be present in more places than ever before… and that’s where the importance of omnichannel marketing becomes clear.

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6 Tips to Get Press Attention for Your Business

Good press can make the phone ring, drive traffic to your website and conjure new customers seemingly from thin air. It can also lead to even more press, while boosting credibility and brand awareness. But, how do you make it happen?

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