to catch up with friends, Twitter
to follow celebrities, LinkedIn
to get a job, and YouTube to watch funny videos. Guess what? All of your customers are out there doing the same thing. Social media
has become a hugely popular marketing tool, but does your small business really need to be on all of them? The answer lies in identifying what kind of company you really are. Successful approaches to marketing between a brick-and-mortar, community-oriented business, an online-only ecommerce site, and a business-to-business service provider are likely to direct you towards one or two specific social platforms, and that's without even considering your target market. Here are a few observations about the most popular sites.