Small Business Win: Advertising on LinkedIn

It is hard to believe that LinkedIn, the premium professional social networking site, is more than 10 years old. In 2014 alone, the company boosted its number of users to over 300 million. Perhaps just as surprising is that the company, with profits that jumped over 30 percent in 2014, reported that company page use went up from 24 percent to 57 percent. Just having a company page—which doesn't cost a penny and frequently appears at the top of many Google searches for companies—is virtually free exposure. But why stop there? LinkedIn has rapidly become one of the hottest markets in the world for advertising, with some industry experts predicting that it could very well become a one billion dollar marketplace in the near future. That makes the social network an ideal target for business-to-business (B2B) advertising. Let's take a look at how to get started advertising on LinkedIn.

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Companies With Low Employee Turnover - How Do They Do It?

Not only can it be difficult for companies to find high-quality and dedicated employees, it can also be challenging to retain such employees once they are hired. Why? Today's employees are very different from the type of employees that existed several decades ago. In the past, employees did not move to different cities as frequently, they were more apt to stick with an employer even if they did not necessarily mesh well with the corporate culture, and they were more committed to the concept of employer-employee loyalty.

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Location, Location, Location: The Importance of Business Location

How Your Business' Physical Location Could be Hurting the Bottom Line

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Developing a Mobile App for Your Business

The technical “nuts and bolts" of developing a mobile application to serve your business model and customers can seem daunting. However, if you take the right steps in the right order—thinking out “why" for your mobile app long before worrying about the “how" —you may very well find that creating a mobile app for your business can be a lucrative and sensible investment in the future success of your enterprise.

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How to Keep Your Employees Motivated, Engaged, and Moving Forward

It's a long stretch between the holidays and the first days off of spring, which can make employees feel dreary, bored and unmotivated, especially if they feel they're in an apathetic, directionless work environment. Here are a few tips to keep your people on track to make sure their performance doesn't mean poor business results for you.

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How to Foster a Strong Company Culture

The Importance of a Good Company Culture for Employee Morale

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Bridging the Generation Gap: How Leaders Can Communicate with All Employees

Using Leadership Skills to Effectively Communicate with Different Types of Workers

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Reduce Your Carbon Footprint with a Virtual Office

How a Virtual Office Helps You “Go Green”

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Apps Can Help With Your Contest, Raffle, Sweepstakes or Giveaway Marketing Promotion

Does your company want to run a contest, raffle, sweepstakes or giveaway? One of the best ways to promote your contest is via an app. An app can be easily utilized to allow contest participants to enter their name, vote, or leave comments. Additionally, picking a random winner for a contest, raffle, sweepstakes or giveaway is made easy with an app.

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Expanding Your Business Across State Lines: The Benefits of Virtual Satellite Offices

How a Virtual Office Can Help You Grow Your Business Out of State

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Tips for Decorating Your Office

Making Sure Your Office Decor Shows Your True Nature

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Unique Marketing Strategies to Spread the Word About Your Startup

How well do you know your target market? If you are launching a startup, and you've done your research, you should already know who is most likely to purchase your product. But, have you created a marketing plan that is designed to effectively reach your potential customers?

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Building Customer Loyalty Through Customer Service

Building customer loyalty is all about building relationships. If you run a business, you are undoubtedly aware of the fact that there are typically two types of customers:1) One-Time Customers: those that purchase a product or service only one time, and2) Repeat Customers: those that purchase from your company again and again - sometimes for years.

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9 Must-have Apps for the Mobile Business Owner

How Mobile Apps Can Help Streamline Your Business

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9 Tips for Traveling and Doing Business Abroad

The Importance of Being Prepared Before Conducting Business Transactions in Another Country

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7 Unique Ways to Entertain Potential Clients

Wining and dining potential clients is a necessity when trying to secure new business and grow the company. Many business owners, however, often revert the “tried and true” methods, including taking leads to ballgames or even to an expensive dinner.

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