4 Non-monetary Incentives to Motivate Your Employees

Non-monetary incentives can be powerful tools that reduce turnover and ignite productivity. Here are some effective ways to motivate your team without increasing salaries.

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Social Media Listening Strategies

Social media is a powerful force that can help propel a business forward. These tips can help you create an effective social media listening strategy that cultivates positive engagement.

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How to Use Data-Driven Marketing to Get More Customers

Big data is the process of analyzing large data sets in order to obtain patterns related to behavior, activity, and other important customer information. Data-driven marketing has one goal: reaping profits for your company by engaging with customers more effectively. That may sound simple, but for a neophyte it may appear complex. Nevertheless, it is vital asset for any business, no matter how big nor small, to use big data especially when digital disruption means customers are more knowledgeable and more demanding than ever before. Here is how to take control of your data-driven marketing in today’s high-tech environment.

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5 Cyber Security Questions Every Business Needs to Ask

Recently, Equifax suffered a major data breach that exposed about 143 million consumers to credit card fraud and identity theft. While this latest cyber-attack targeted one of the largest credit bureaus in the U.S., small business owners should take notice. If you haven't been thinking much about protecting your data from cybercrime, here's what you need to ask yourself.

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What is a WPAN?

Think about the tasks you need to complete for your small business each day and the technology tools you use to get those tasks done. Would your life be easier if your computer, smartphone, printer, and other devices were all connected?

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5 Best Pieces of Advice for Female Entrepreneurs

All entrepreneurs face major obstacles that stand in the way of success. For women entrepreneurs, however, things can be especially challenging, due to stereotypes among investors, partners and even customers. Here is our advice on how to fight through adversity and achieve your business goals.

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5 Perks and Employee Benefits You Can Provide

While many people select employment based on salaries, it's not the whole story. Here are five practical and rewarding benefits you can provide to attract top talent.

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Actionable SEO and SEM Tactics for Successful Search Marketing

In their never-ending quest to better understand search intent, Google and other search engines continuously evolve. To stay competitive, modern marketers need to change with them. Here are some of the latest SEO and SEM tactics to help you plan a more effective campaign.

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Small Business - How to Leverage Marketing Research and Data

Big data is allowing even the smallest businesses to gain a competitive advantage through better targeting, segmenting and promotion. Here's how to adopt a data-driven approach for your marketing campaign.

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Is the Traditional Office Obsolete?

More and more businesses are moving away from traditional offices and building remote workforces. Is this a viable solution for your company? Read on to learn how you can leverage remote opportunities to decrease your overhead and heighten productivity.

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Funding: Know What you Want When Seeking Investors

Your business plan is rock-solid, so how do you get the capital that can serve as a the bedrock for your startup? While it can be a bit scary, seeking outside investors doesn’t have to keep you up nights. Nor does it mean you have to blindly beg any and all who have the money to back you. Rather, you can approach it smartly.

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Remote Workers, Build Your Safety Nets

Having an established financial safety net is important for everyone, but it’s especially important for remote workers, freelancers, and other professionals with similar working setups.

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The SME Growth Cycle

While different in many ways, most small and medium sized enterprises have common experiences as they move from the point of inception to sustainability. Here's what you can expect from the growth cycle of your SME.

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