Intelligent Office University

Your Guide to A/B Testing

A/B testing is an effective strategy for determining the best online marketing strategies for your business. Here's how you can use an A/B test to drive more revenue.

Thank You Letters - No Matter Your Business, Don’t Forget to Say Thanks

Update Your Digital Marketing Strategy with These 10 Tips

As the digital marketing landscape continues to change, businesses must refocus their efforts to engage better with audiences. Here are ten ways you can update your digital marketing strategy for 2018 and beyond.

The Workplace Revolution - Workplace Trends

Get Your Business Ahead of the Holiday Season

The holidays will be here before you know it, and if that thought fills your head with dread rather than dancing sugar plums, take heart -- you can be ready for the season and capitalize on it if you make your list and check it twice now.

Branding 101

Branding is essential for businesses that want to stand out from the competition. Here are the fundamentals to effective branding, along with some tips for establishing your unique brand.

Sales - 6 Key Selling Habits

Selling isn't easy, especially if you aren't practiced or prepared. Here are six critical selling habits that can increase your sales and referrals.

5 Social Media Trends to Keep on Your Radar

Social media is a powerful tool that always seems to be evolving. As 2018 approaches, here are some major trends you should know if you want to stay ahead of the curve.

4 Non-monetary Incentives to Motivate Your Employees

Non-monetary incentives can be powerful tools that reduce turnover and ignite productivity. Here are some effective ways to motivate your team without increasing salaries.

Motivational Quotes to get you Through the Worst of Weeks

We’ve all been there.

Social Media Listening Strategies

Social media is a powerful force that can help propel a business forward. These tips can help you create an effective social media listening strategy that cultivates positive engagement.

How to Use Data-Driven Marketing to Get More Customers

Big data is the process of analyzing large data sets in order to obtain patterns related to behavior, activity, and other important customer information. Data-driven marketing has one goal: reaping profits for your company by engaging with customers more effectively. That may sound simple, but for a neophyte it may appear complex. Nevertheless, it is vital asset for any business, no matter how big nor small, to use big data especially when digital disruption means customers are more knowledgeable and more demanding than ever before. Here is how to take control of your data-driven marketing in today’s high-tech environment.

5 Cyber Security Questions Every Business Needs to Ask

Recently, Equifax suffered a major data breach that exposed about 143 million consumers to credit card fraud and identity theft. While this latest cyber-attack targeted one of the largest credit bureaus in the U.S., small business owners should take notice. If you haven't been thinking much about protecting your data from cybercrime, here's what you need to ask yourself.

What is a WPAN?

Think about the tasks you need to complete for your small business each day and the technology tools you use to get those tasks done. Would your life be easier if your computer, smartphone, printer, and other devices were all connected?

5 Best Pieces of Advice for Female Entrepreneurs

All entrepreneurs face major obstacles that stand in the way of success. For women entrepreneurs, however, things can be especially challenging, due to stereotypes among investors, partners and even customers. Here is our advice on how to fight through adversity and achieve your business goals.

5 Perks and Employee Benefits You Can Provide

While many people select employment based on salaries, it's not the whole story. Here are five practical and rewarding benefits you can provide to attract top talent.

Actionable SEO and SEM Tactics for Successful Search Marketing

In their never-ending quest to better understand search intent, Google and other search engines continuously evolve. To stay competitive, modern marketers need to change with them. Here are some of the latest SEO and SEM tactics to help you plan a more effective campaign.