5 Best Pieces of Advice for Female Entrepreneurs

All entrepreneurs face major obstacles that stand in the way of success. For women entrepreneurs, however, things can be especially challenging, due to stereotypes among investors, partners and even customers. Here is our advice on how to fight through adversity and achieve your business goals.

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5 Perks and Employee Benefits You Can Provide

While many people select employment based on salaries, it's not the whole story. Here are five practical and rewarding benefits you can provide to attract top talent.

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Actionable SEO and SEM Tactics for Successful Search Marketing

In their never-ending quest to better understand search intent, Google and other search engines continuously evolve. To stay competitive, modern marketers need to change with them. Here are some of the latest SEO and SEM tactics to help you plan a more effective campaign.

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Small Business - How to Leverage Marketing Research and Data

Big data is allowing even the smallest businesses to gain a competitive advantage through better targeting, segmenting and promotion. Here's how to adopt a data-driven approach for your marketing campaign.

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Is the Traditional Office Obsolete?

More and more businesses are moving away from traditional offices and building remote workforces. Is this a viable solution for your company? Read on to learn how you can leverage remote opportunities to decrease your overhead and heighten productivity.

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Funding: Know What you Want When Seeking Investors

Your business plan is rock-solid, so how do you get the capital that can serve as a the bedrock for your startup? While it can be a bit scary, seeking outside investors doesn’t have to keep you up nights. Nor does it mean you have to blindly beg any and all who have the money to back you. Rather, you can approach it smartly.

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Remote Workers, Build Your Safety Nets

Having an established financial safety net is important for everyone, but it’s especially important for remote workers, freelancers, and other professionals with similar working setups.

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The SME Growth Cycle

While different in many ways, most small and medium sized enterprises have common experiences as they move from the point of inception to sustainability. Here's what you can expect from the growth cycle of your SME.

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Virtual Office is a Vital Tool for Remote Workers

The gig economy has not only changed the way we work, but where we work. No longer confined to an office building or a cubicle, remote workers can set up shop anywhere.

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Your Work, More Efficient: 6 Efficiency Hacks

Do you ever find yourself wishing you could work more efficiently? With a few simple strategies and hacks, you can decide which problems to tackle and which tasks to delegate. As a result, you’ll learn how to think more clearly about what to do next.

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ROI Calculator - Marketing ROI Analysis 101

While marketing is not an exact science, there are ways to gauge its profitability. Here's our guide to effective marketing ROI analysis to help you determine if your money is well spent.

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Your Guide to B2B Marketing

B2B marketing, a.k.a. the practice of marketing to businesses, is different than marketing to individuals (also called B2C marketing, or business to consumer marketing).

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Small Business: How to Compete Against BIG Competition

Small business don't just have to compete against other entrepreneurs; they must also compete against massive corporations. If you're feeling like a small fish in a large pond, the following tips can help you compete against the big boys.

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Well-being: 4 Mindfulness Exercises for the Workplace

Today's professionals are constantly bombarded with tasks that leave them feeling stressed, anxious and high-strung. Studies suggest that mindfulness can help with this; however, most of us are too busy to sit down for a 30 minute session of mediation. Here are four quick and easy mindfulness exercises you can do at your desk to achieve a positive mind-body balance.

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5 SEO Strategies That Never Change

Search engine optimization, or SEO, is ever-changing. The algorithms that Google, Yahoo, Bing, and other search engines use change frequently, but the fundamentals that determine a webpage’s SEO rank will always remain the same.

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How the Best Entrepreneurs Get (and Stay) Organized

As an entrepreneur, there are countless tasks, projects, and priorities vying for your attention at any given time. If you want to stay productive and on track to accomplish all of your business goals, you need to be organized.

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Small Business Success - Prepare for an Uncertain Future

More than half of small businesses fail within the first five years. How can your company beat the odds? Here's how to expect the unexpected and prepare your business for the unknown.

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