Trying to get the word out about your business on a limited budget? Your market strategy for your startup will really depend on your individual business goals, timeline and available resources. Search engine optimization (SEO) is generally cost-effective but it takes time. Pay-per-click advertising is more expensive but produces results right away. These are just two of many available strategies including social media, traditional public relations, and inbound marketing.
Wearable tech, such as smart watches, is popping up all over these days.Grandmothers are wearing Fitbit, virtual reality is about to become mainstream and Apple’s smartwatch is ubiquitous in tech-oriented wonderlands like Silicon Valley. Wearable technology — wireless-connected gadgets that take the form of eyeglasses, bracelets, wristwatches and other small accessories for the human body—have left their niche and geeky reputations behind and become popular purchases for the average consumer. But can this new technology help entrepreneurs manage their everyday business activities? Let’s take a look at how some wearable tech applications might improve the comfort and productivity of hardworking entrepreneurs.Read More >
A closely knit team at your office will likely work better together to get projects and tasks done. Unfortunately phrases like “team building” and “ice breaker” can try the patience of even the most team-oriented staffers and may cause anxiety among introverts. With a little creativity and planning, you can build team building exercises that authentically engage all members of your team and give them an opportunity to refocus, build teamwork and bond. Here are some creative team building activities you may consider for your staff to provide memorable and fun ways for employees to build morale.Read More >
Getting ahead in business is often about who you know, and that knowledge can be a powerful tool in your business. Networking events are great to make new business connections that you can eventually turn into leads and customers. New and aspiring business owners need to network to gather as much information about prospects, competitors and the industries they are targeting in order to make strategic decisions that lead to success.
Operating agreements detail a limited liability company’s (LLC’s) business and the managerial/financial duties of its members. This vital document memorializes an LLC’s rules and structures. While it may seem like a mere formality, this document is actually the most important structure that an LLC creates, as it originates the unique roles and framework of a business.Read More >
The inflow and outflow of cash into and out of a business reflects the health of that operation. That’s why it’s important as a small business owner to be able to read and understand a fundamental financial document called a cash flow statement, or statement of cash flows. This instrument is used to track the flow of working capital into and out of a business during a given accounting period. While the income statement and balance sheet are helpful for understanding the financial standing of your small business, they do not take into account the complexity of cash flow over time. It’s also important to note here that cash flow analysis can result in actionable intelligence that can allow you to make large or small adjustments to day-to-day operations to improve efficiencies or help you better decide when it’s time to bring in investors to help you grow. Cash flow analysis is critical for small businesses and should be evaluated at least quarterly, if not more often.
It’s important to set appropriate goals for your startup business. By its very nature, managing a startup is like flying by the seat of your pants. Because the company is brand new, founders and their employees often have to make things up as they go, with few opportunities to take a moment to breath and do a self-check to see how they are really doing. This style of working is starting to change as new benchmarking trends promise to provide insight as to how well a given startup stacks up against peers and competitors. The question is, are these benchmarks relevant to all startups and do they really help new businesses succeed? Let’s take a closer look.Read More >
By extension, intrapreneurs help promote innovation within a company, allowing higher ups like the CEO to focus on running the business. An intrapreneur is someone within a company, whether it’s a large, multi-layered operation or simply a small business, who takes risks in an effort to solve a given problem. Examining the role of intrapreneurs within the structure of a small business or entrepreneurial enterprise can be complex.
Every day the usage of mobile devices like smartphones is increasing. People, including your customers, will be reading your content, looking up your contact information, and more from their mobile devices. If you don’t focus on the experience that these users are receiving you’ll surely miss out on a large chunk of potential customers.Read More >
For most small businesses, marketing campaigns focus primarily on turning prospects into purchasers. However, you shouldn’t neglect your existing customers who already contribute revenue to your business.Read More >
KPIs, or Key Performance Indicators, are the key figures calculated or located within your startup’s financial data. Digging into them reveals how well a startup is performing. They’re very useful.
As an entrepreneur orsmall business owner, the idea of stealing clients away from a big brand can seem like an impossible task. Often times, trying to compete on price is out of the question.Read More >
If you’re running a small business there’s no doubt that you have some vital and sensitive information about your company and its customer’s stored online. This means that knowing some cyber security facts and protocols can come in extremely handy when it comes to keeping your business and it’s information safe.Read More >
Your business cards are an integral part of your overall branding and a powerful marketing tool. But, you need to make sure that your business cards are memorable, lest they end up in the back of a desk drawer, forgotten forever.Read More >
Working from home as a consultant can be absolutely wonderful: you set your own hours and save tons of time not having to commute to and from the office.Read More >