Marlton, NJ

525 Route 73 North Suite 104
Marlton, NJ 08053

Keys to Recruiting Employees

How do you recruit top performers for your small business? If you’re like many businesses, you might be relying on resumes being sent in response to job postings, or perhaps you’re using a recruiting firm. However, there are better ways to seek out new talent, like reaching out to them directly. Here’s how you can find valuable employees without having to wait for them to find you.

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4 Signs That You're Micromanaging... and How To Fix It

As a business owner it can be tough to step back and relinquish some control. This mindset may have been helpful at the beginning of your business journey, but now that you’re growing and have employees it’s time to let them take on some of responsibility. That’s why you hired them, after all.

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4 Keys to Success as a Freelancer

Are you trying to break out on your own to start your own freelancing business? Regardless of your industry, skillset, and niche there are several integral keys to establishing a successful freelance career. If you keep these tips in mind as you embark on your freelance journey success will be that much more attainable.

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Google Mail Smart Reply, Can it Be a Time Saver for Entrepreneurs?

Late last year Google began rolling out a feature dubbed Smart Reply in it’s Gmail mobile app, and now the change has been fully implemented in the desktop version of Gmail. The feature learns which of your emails generally require responses and then suggests up to three different responses for you to choose from.

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Facing A Tax Audit? Here's A 3-Step Strategy To Help

Open the letter promptly, and understand what information the IRS needs from you, Pohl said. If you don't have a designated financial adviser, hire an accountant or tax attorney to help you go through the audit letter and identify the issues the IRS has flagged. Pohl also warned not to delay action or ignore the letter.

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Growing by Targeting New Customers

It's important to keep your existing customers, but your business will quickly stop growing if you don’t reach out to new markets and target new customers. In a perfect world new customers would find you, but unfortunately that isn’t how business works.

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Feel Like Perusing Some Books On Getting And Keeping Customers? Here Are 10 Options

If you are part of an organization with a medium to large sales force that has experienced the end of sales as usual, “7 Steps to Sales Force Transformation: Driving Sustainable Change in Your Organization” is a book worth looking at. Authors Warren Shiver (@WarrenDShiver), Founder and Michael Perla (@MLPerla), Principal of Symmetrics Group have combined their collective experience and research in transforming sales organizations into this guide. This book provides a basic road map based on best practices for sales leaders to follow as they work to transform their organization to align with how their customers buy. Readers will find a step-by-step guide to a sales force transformation, how to get management and sales buy in and how to implement the transformation in your organization.

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Finding a Financial Advisor as an Entrepreneur

You can't do everything as a entrepreneur. This very often is what entrepreneurs themselves refer to as “Entrepreneur Syndrome.” These are the men and women who are afraid to give up control and want to do everything themselves. From answering the e-mails to securing venture capital to buying the office supplies, they want to do everything themselves. This gets even more complicated when it comes to juggling finances, which distracts many entrepreneurs from the core of their business.

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Simple Excel Tricks to Help Analyze Your Business Data

Big data is unavoidable nowadays, and sorting through it can give you a big headache. If you want your data to work for you and your business you’ll need to learn how to analyze it... otherwise it’s of little value.

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Does Your Sales Team Need Some Motivation? Here Are 3 Ways To Boost Everyone's Get-Up-And-Go

Cold, hard cash is a tried and true motivator. Many sales teams hold weekly, monthly and quarterly contests on both the individual and team levels. You can set the parameters to fit your business, such as the number of widgets sold, the total sales in dollars or the number of new accounts opened.

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Ways to Lower Your Cost Per Acquisition

Cost Per Acquisitionadvertising, also known as Cost Per Action advertising, is a method of paying for advertising that allows the advertiser to pay for each conversion as a download, transaction, or lead instead of paying each time someone clicks on the ad. In other words, the advertiser only pays when the user completes a transaction. In traditional CPC models, the advertiser pays each time someone clicks on the ad.

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How to Use PR to Spread the Word About Your Business

In a crowded market, especially one like Silicon Valley, Austin, Portland, Minneapolis or other startup markets favored by venture capitalists, getting attention can be tough. When we talk about “PR,” it’s important to define what we’re really talking about. “Public Relations” refers to the art and science of establishing and promoting a favorable relationship with the public. Bear in mind that “the public” isn’t the same as seeking funding, taking out a bank loan, or establishing a base of customers. Here, we’re truly talking about how your startup is perceived by the public at large, and what benefits or challenges present themselves by the manner in which your startup is perceived. The goal here is becoming a known brand.

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In the Middle of a PR Nightmare? Here are 5 Steps to Help

If you're in the middle of a controversy, you need to make sure that the right people are speaking to the media and the public on behalf of your company. Brian Kearney, associate digital PR specialist at Blue Fountain Media, said that your first move should be to decide which people will be on your PR crisis response team. This could be the CEO, the head of communications or another senior executive, but you must identify the most important and well-informed individuals to serve as the liaisons, Kearney said.

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5 Reasons to Read Your Business Plan From the Perspective of an Investor

Do you think you have the perfect business plan and strategy? Don’t be so quick to answer, because you might want to give it another review; try thinking like an investor the next time you read through your business plan.

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5 Businesses That Are Running Amazing Marketing Campaigns

Getting noticed is one of the most difficult parts of getting your startup on the track to success. If you can’t attract the attention of potential customers and clients, your sales certainly won’t increase.

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Understanding Small Business Size Standards

The Small Business Administration, or SBA, is a federal entity that provides resources, loans, and other helpful information to small business owners throughout the country.

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