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Entrepreneurs: Save Time and Money by Learning Photoshop Basics

For most design work, you probably want to engage a professional graphic designer—no one wants to see an annual report or other vital documents look like they were cobbled together on a shoestring. But whether you are whipping up small items to use on your company's social media pages or simply want to express your intentions more clearly, it is a very good idea to invest some time in learning the basics of Adobe Photoshop. Here are a few ideas to help you get started.

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Which Social Media Platform is Best for Your Small Business?

You joined Facebook to catch up with friends, Twitter to follow celebrities, LinkedIn to get a job, and YouTube to watch funny videos. Guess what? All of your customers are out there doing the same thing. Social media has become a hugely popular marketing tool, but does your small business really need to be on all of them? The answer lies in identifying what kind of company you really are. Successful approaches to marketing between a brick-and-mortar, community-oriented business, an online-only ecommerce site, and a business-to-business service provider are likely to direct you towards one or two specific social platforms, and that's without even considering your target market. Here are a few observations about the most popular sites.

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Seven Factors Keeping You From Starting Your Own Business

There have been a few dust-ups in the political scene in the last year where critics of current economic policies have claimed that nine out of ten businesses close within a year. This is a myth. According to the U.S. Small Business Administration, about half of all new establishments survive five years or more and about one third of new businesses survive a decade or more. In fact, the probability of survival increased with a firm's age, as one would expect. So the numbers aren't against you. Yet while starting a business can be a fun and thrilling ride, you still want it to be a success. Here are some of the key factors that might be holding you back.

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Showing Your Business Cares on Earth Day

Earth Day is an annual event that brings people together on each April 22nd to demonstrate support for eco-activism and show that they care for the environment. The event was first celebrated in 1970 and since its humble origins it has spread to nearly 150 countries around the globe. Here are some easy but powerful ways for your company to show the community that you care for our communal environment on Wednesday, April 22nd.

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Virtual Assistants and Healthcare: Can it Work?

How Virtual Assistants Can Make Doctor's Offices More Efficient

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Spring Cleaning Tips for Your Small Business

Believe it or not, Spring is coming, so it's a great time for you and your team to refresh yourselves, think about your business approach, and clear out the cobwebs, either real or virtual. Here are a few tips to help you with your “spring cleaning" for your team and your small business.

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Top Conventions Every Small Business Should Attend

Best Small Business Conventions for Grassroots Marketing

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7 Up-and-Coming DIY Marketing Tools

New DIY Marketing Apps for Small Businesses

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How Virtual Assistants Can Help with Challenges Facing Law Firms

Why You Should Use Virtual Assistants to Reduce Costs

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Reassessing Your Business Model

The Importance of Reevaluating Your Business Plan

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Increase your Productivity with these Time-Saving Tips

The world-famous martial artist and movie star Bruce Lee once said, “If you spend too much time thinking about a thing, you'll never get it done." That's never been more true than today when we are all constantly staring into a screen and downloading more information than we can successfully absorb. This time-consuming process can cause severe anxiety, fracture your concentration, and more importantly steal away your time. Time, you see, is one of the most valuable business resources but it's the one we spend the least amount of time thinking about (probably because we're too busy answering email, taking that phone call, looking at Facebook and generally being a tired, frustrated overclocked worker bee). There's also a reason why certain people are successful, whether they are captains of industry, technological innovators, or world-class athletes. It's because those people have constructed rigorous, ritualistic behaviors that help them maintain their focus. These few tips might only save you a few minutes each day, but when you add them up you will realize that small changes in behavior can actually make a huge impact on your productivity.

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How Do You Know When to Expand Your Business?

Running a small business is hard, stressful work. The U.S. Census Bureau says that while about 400,000 new businesses are being created annually, some 470,000 are closing. So you've made it—congratulations!

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Engage More Customers with Google My Business

Google has always been on the leading edge of the search business, but because the company has numerous search platforms that focus on “local search," and competition from sites like Yahoo, Yelp and Tripadvisor, getting attention for a small business could be challenging. Google's local search functions were also often branded with lots of different names and functions, so telling the difference between Google + , Google Places, Google Maps and Google Local could be dizzying.

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Cloud Computing: Where in the Air is Right for your Business?

It is almost impossible these days to operate a business without delving into some aspect of cloud computing. You wouldn't think of opening a business today without tapping into the benefits and applications offered by the Internet, so why would you ignore a major resource like cloud computing? According to the Gartner Hype Cycle, which measures the commercial viability of information technology, cloud computing has reached a maturity that makes it viable for nearly any commercial use. Let's take a closer look at the technology and a few popular providers.

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Choosing the Right Business Partner for your Company

Often, small businesses don't have the resources to expand into related verticals. However, a mutually beneficial partnership with another company can expand business for both—for example, a marketing agency outsourcing to a video production company. Other reasons to bring on a partner firm could have to do with skill gaps. Certain functions are essential to running a business and it may make more sense to outsource those services. You may have a terrific product but not enough expertise to efficiently manage sales channels or deliver your product. Sales and marketing is another expertise that is hotly debates by small businesses, startups and entrepreneurs alike. It doesn't matter how great your business is if no one knows about it, and no one is born with a natural ability to create a market—it's a skill that has to be practiced and honed over time. Even just making the money (collecting from customers, paying vendors and employees) may be an area where it's easier to partner with a full service company like Indinero that can more easily and accurately manage your back office.

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5 Ways to Keep Things From Getting Dull at the Office

Is your office environment quiet? Boring? Uninteresting? Humdrum? Is the environment so silent that you can hear a pin drop down the hall? If you office is downright dull, it might be difficult to keep employees motivated.

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Reasons Entrepreneurs Need to Relax More

Being told "you need to relax" might seem like a comical statement to many entrepreneurs. Entrepreneurs don't have time to relax. Do they?

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