Running a small business is hard, stressful work. The U.S. Census Bureau says that while about 400,000 new businesses are being created annually,
some 470,000 are closing. So you've made it—congratulations!
Google has always been on the leading edge of the search business, but because the company has numerous search platforms that focus on “local search," and competition from sites like Yahoo, Yelp and Tripadvisor, getting attention for a small business could be challenging. Google's local search functions were also often branded with lots of different names and functions, so telling the difference between Google + , Google Places, Google Maps and Google Local could be dizzying.
Read More >It is almost impossible these days to operate a business without delving into some aspect of cloud computing. You wouldn't think of opening a business today without tapping into the benefits and applications offered by the Internet, so why would you ignore a major resource like cloud computing? According to the Gartner Hype Cycle, which measures the commercial viability of information technology, cloud computing has reached a maturity that makes it viable for nearly any commercial use. Let's take a closer look at the technology and a few popular providers.
Read More >Often, small businesses don't have the resources to expand into related verticals. However, a mutually beneficial partnership with another company can expand business for both—for example, a marketing agency outsourcing to a video production company. Other reasons to bring on a partner firm could have to do with skill gaps. Certain functions are essential to running a business and it may make more sense to outsource those services. You may have a terrific product but not enough expertise to efficiently manage sales channels or deliver your product. Sales and marketing is another expertise that is hotly debates by small businesses, startups and entrepreneurs alike. It doesn't matter how great your business is if no one knows about it, and no one is born with a natural ability to create a market—it's a skill that has to be practiced and honed over time. Even just making the money (collecting from customers, paying vendors and employees) may be an area where it's easier to partner with a full service company like Indinero that can more easily and accurately manage your back office.
Read More >Is your office environment quiet? Boring? Uninteresting? Humdrum? Is the environment so silent that you can hear a pin drop down the hall? If you office is downright dull, it might be difficult to keep employees motivated.
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Being told
"you need to relax" might seem like a comical statement to many entrepreneurs. Entrepreneurs don't have time to relax. Do they?
Fun and Engaging Ideas and Events for Employee Appreciation Day
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