7 Must-Keep Business Goals for the New Year

by Townes Haas
2/25/2015 10:05:50 AM

Identifying Attainable Small Business Resolutions for 2015

The New Year is upon us, and it's time to start thinking seriously about new business goals to improve business productivity and prosperity. Here are seven New Year's resolutions for the small business owner.

1. Enjoy some sunshine: Most people spend too much time locked away in an office from 8 to 5 – or longer. But getting away from those four walls can actually improve productivity and morale, and reduce stress. Take time each month to leave the office and do something fun with the staff, i.e. a picnic and even a movie.

2. Pay attention to company data: It's easy to fall into the pattern of only reviewing data on a quarterly basis. Companies, however, often fail to catch issues early if they are. Make a habit of reviewing key metrics on a weekly and/or monthly basis, and capture as much data as possible. Company goals and milestones should be agreed upon early in the year. Data can help determine if these major benchmarks are being met.

3. Invest in marketing: Typically, marketing is the last item on the agenda and the first need to get cut when budgets are tight. If a business is to grow, then it needs to invest in marketing. Make it a resolution to find unique and cost-effective ways to market the business - and stick with it.

4. Do more networking: Networking can be exhausting: finding groups, attending events, practicing an elevator pitch, and keeping the game face on even when worn out. Yet, the motto of “it's not what you know, it's who you know" can actually help a business find new customers. Identify, join and participate in groups that would most benefit the business.

5. Decrease fire drills: Emergencies do occur. For example, if power goes out in the meeting room, someone may have to scramble to find another venue. Fire drills, however, should be few and far between. If they are happening often, this signals a lack of pre-planning. Become better at having a plan of action and a schedule, and decrease the last-minute rushes to get things done.

6. Say no and delegate: The hardest thing for anyone in business is saying no. Many people fear that it might mean a loss of opportunity or even a customer. Declining to do something, however, is actually a great to skill to have. It keeps someone from being over-committed and stressed out. If a particular task needs to be done, delegate it to someone else who has more time to get it completed.

7. Improve work-life balance: Many small business owners associate their personal life with their work life. The two should be highly distinct from each other. When the work day is done, go home, go out, read a book, etc. People shouldn't make work their whole life. Go on vacation, and shut down the computer and phone. Don't check emails, voicemails or texts unless there is absolute emergency. And if number 6 was followed, then there shouldn't be any of those either.

This year, don't worry about losing a few pounds or eating healthier – unless it's really necessary. Instead, make the resolutions about being a better business owner.

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >