Social Media and B2B Businesses

Why Do B2B Companies Need Social Media?

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Generating Word of Mouth for Your Small Business

How to Use Word of Mouth Advertising for Small Businesses

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Which Social Media Platform is Best for Your Small Business?

You joined Facebook to catch up with friends, Twitter to follow celebrities, LinkedIn to get a job, and YouTube to watch funny videos. Guess what? All of your customers are out there doing the same thing. Social media has become a hugely popular marketing tool, but does your small business really need to be on all of them? The answer lies in identifying what kind of company you really are. Successful approaches to marketing between a brick-and-mortar, community-oriented business, an online-only ecommerce site, and a business-to-business service provider are likely to direct you towards one or two specific social platforms, and that's without even considering your target market. Here are a few observations about the most popular sites.

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Spring Cleaning Tips for Your Small Business

Believe it or not, Spring is coming, so it's a great time for you and your team to refresh yourselves, think about your business approach, and clear out the cobwebs, either real or virtual. Here are a few tips to help you with your “spring cleaning" for your team and your small business.

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Engage More Customers with Google My Business

Google has always been on the leading edge of the search business, but because the company has numerous search platforms that focus on “local search," and competition from sites like Yahoo, Yelp and Tripadvisor, getting attention for a small business could be challenging. Google's local search functions were also often branded with lots of different names and functions, so telling the difference between Google + , Google Places, Google Maps and Google Local could be dizzying.

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Small Business Win: Advertising on LinkedIn

It is hard to believe that LinkedIn, the premium professional social networking site, is more than 10 years old. In 2014 alone, the company boosted its number of users to over 300 million. Perhaps just as surprising is that the company, with profits that jumped over 30 percent in 2014, reported that company page use went up from 24 percent to 57 percent. Just having a company page—which doesn't cost a penny and frequently appears at the top of many Google searches for companies—is virtually free exposure. But why stop there? LinkedIn has rapidly become one of the hottest markets in the world for advertising, with some industry experts predicting that it could very well become a one billion dollar marketplace in the near future. That makes the social network an ideal target for business-to-business (B2B) advertising. Let's take a look at how to get started advertising on LinkedIn.

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Take Back Your Work/Life Balance with a Virtual Assistant

A virtual assistant can help small business owners regain their work/life balance

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How Businesses are Leveraging Social Media to Gather More Leads

When used correctly, social media is an excellent way to attract more customers

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Targeting Different Stages of the Marketing Funnel

How to Connect with Audiences in the Various Stages of the Marketing Funnel

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How to Correctly Build Your Business Social Media Following

5 Tips on How to Entice and Engage the Right Social Media Followers

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How Facebook’s Latest Changes Could Affect Your Business Page

To get the most out of a Facebook business page, you’ll need to understand Facebook’s latest changes.

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Keeping it Positive – Responding to Negative Online Reviews

Tips on Reacting to Negative Online Reviews and Social Media Posts

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