Small Business Resources | Intelligent Office

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Entrepreneurial Words of Wisdom

Advice and Motivation From Top Entrepreneurs

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Methods to Spur Creativity

Methods to Spur CreativityFire Up Your Creative Side With These Tips and Tricks

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Optimize Your Business’s Facebook Page With Insight Data

Learn How to Use Facebook’s Insights to Make Your Business Page More Effective

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Managing an Internship Program for Your Small Business

Create an Internship Program That Benefits You and Your Interns

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Using Social Media to Boost eCommerce

Use Facebook, Pinterest, Twitter, and Instagram to Increase eCommerce Sales

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Leveraging a Virtual Assistant for Administrative Support

Get More Time to Work on Running Your Business With a Virtual Assistant

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The Importance of Face to Face Communication

Why Face to Face Communication is Vital in Business

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Developing a Strong Brand Identity

Just what does a brand mean to your customers anyway? The American Marketing Association defines this concept as any name, term, design, symbol or feature that identifies one seller’s goods or services as distinct from those of others. This essentially means that your brand identity is how you identify yourself and your company’s attributes, strengths, purpose and mission. Great brands are easy to recognize—the Apple logo, the Nike swish—but it’s about more than marketing. A brand must clearly and definitively show a clear mission and foster a sense of customer loyalty that leads to success and longevity. A brand is also one of the most iconic fixed assets of a business, so it must be carefully curated and honed to ensure that it more than adequately represents the business and echoes with your intended customers.

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The Importance of a Working Mobile Site

Consumers are moving away from the desktop towards a more mobile way of life. It's important to have a highly functional mobile-friendly site in order to optimize ease of use and search engine optimization. Being mobile-friendly does not simply mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs. Here are five reasons that a mobile-friendly website is absolutely essential to your small business.

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Building Video Into Your Content Program

There is no doubt that online video is a part of our lives now. According to the most recent statistics, more than 4 billion videos are viewed each day on YouTube alone, while more than 300 hours of video are uploaded to the site every minute of every day. The medium has become ubiquitous, and users—which include your clients and customers—are clamoring for more. Here are some concepts and suggestions to think about when you start planning to integrate video into your content marketing program.