To succeed in business, you need to know who your ideal customer is. This might sound like a simple task, but finding the perfect client fit can be incredibly challenging.
Here's why it's so important to identify your perfect type of client, plus guidance you can use to market to the people who need the exact goods or services that your business sells.
If you’ve ever had a client who wastes your time or refuses to pay their invoices, you already know that all clients aren’t created equal. Unfortunately, “bad” clients are shockingly common. Here are some common red flags to look out for:
This short list is hardly exhaustive, so think about other traits that indicate a client isn’t the right fit for you. Your ideal client won’t cause these types of problems.
You can’t attract the right clients if you don’t understand your own business. Answering the following questions will provide insights into your brand:
When you answer these questions, it will become much easier to target clients who need exactly what you offer.
Now, it’s time to think about some questions that get to the core of what your ideal client wants and needs:
You may not have all of the answers to these questions, and that’s okay. Do more research and consider surveying a group of people who you think fit your ideal client archetype.
Now, it’s time to market your company to its perfect clients.
The world of marketing can feel overwhelming — there are so many possibilities, after all. Every company’s marketing plan will look different, but here are some additional resources you can use to get started:
Remember that finding the perfect clients will take some time, and you may need to test different strategies. Eventually, you’ll land on the perfect marketing mix.