These days, promising business opportunities abound, thanks to the continued growth of the gig economy. In today's digital age, small businesses and scrappy freelancers can serve consumers throughout the world. Before you consider a side hustle, however, it's important to consider your options. Here are some of the key factors to keep in mind before you dive in.
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The word “scripts” might conjure up images of complex programming tasks, but you don’t have to be a pro to streamline parts of your AdWords campaigns.
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With limited staffs and strict budgets, small businesses need affordable solutions to help streamline productivity. Fortunately, business-centric tools and applications have become more prevalent and more powerful in recent years. If there's something your company does or wants to do, you can bet there's an app, platform or cloud-based service that can manage the task. Here are six of our favorites.
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Public speaking is a vital part of business, but it also can be a source of anxiety… don’t worry, it doesn’t have to be! Here are some techniques for calming your nerves and injecting liveliness into your speech.
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Modern workforces are increasingly remote, with employees working from anywhere with a stable Internet connection. It’s no surprise that managing remote teams can be difficult, especially where communication is concerned.
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If you want to foster job satisfaction and fulfillment within your employees, while also helping them grow in their careers, you need to provide feedback that goes deeper than a standard performance review. The best way to deliver this type of feedback is through a personal development plan.
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Local search marketing requires a refined SEO approach, designed to increase a business's visibility where it matters most. Here are the basics of geo-specific SEO, along with some strategies to help you connect with consumers who live near your company.
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Starting a business is hard, but scaling up a company can be even more difficult. As your business grows, you need to be able to meet the demands of customers without compromising on quality or running your team into the ground.
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Email, texting and collaborative messaging platforms are ubiquitous in today's business world. Sometimes, however, it's better to pick up the telephone. If you have found yourself wrapped up in digital-only communication, here is why and when you should opt for a real-time phone call.
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As a small business owner it is important to stay focused on those tasks that keep growing your client and contact lists. So we understand why you might procrastinate on tasks that divert your focus from boosting the bottom line. But as any small business owners know, there’s much more to making your business work than making the sale. And procrastination can be a momentum killer.
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Big data can provide valuable insight into a how a company can cut waste, boost productivity and gain a competitive edge. Here's how your company can use analytics to move ahead of market peers and increase its bottom line.
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If you’ve ever said, “Hey Siri,” or, “Okay Google,” you’ve used an intelligent personal assistant (also called a virtual digital assistant.) We can ask these smartphone assistants to do things like add an appointment to our calendars, open an app, and search the Web.
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Inspiring stories, practical advice and feel-good inspiration all available via Podcast
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Internet marketing plays a critical role in determining whether modern businesses succeed or fail. Effective SEO can go a long way toward boosting discoverability, but only if it is tweaked to perform across every available platform. Here are six things every small business owner should know about optimizing for mobile SEO.
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Congratulations, you’ve been promoted to manager. Now you’re tasked not only with ensuring your work passes muster, but that your team also meets or exceeds expectations. Here are some tips from those who have made the transition to manager and done so with success.
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As they strive for success, people tend to overcomplicate their work lives, when they should be looking for ways to streamline their days. Here are our five insider tips to simplify your work and maximize your productivity and profitability.
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At the beginning of my freelance career, I made a few easily avoidable mistakes. Here are some of the worst errors, along with some important lessons that set me up for success.
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