Raleigh
(Downtown), NC

555 Fayetteville Street Suite 201
Raleigh, NC 27601

6 Key Components of A Marketing Plan

Modern technology has certainly changed marketing planning. Whether via digital or other channels, success starts with analysis and thoughtful planning. Here are six key components of a marketing plan in the age of technology.

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Blogs - How to Create Compelling Calls to Action

When it comes to effective online marketing, content is key. Once you've intrigued, informed and entertained your audience, however, you need to seal the deal. A compelling call to action invites customers down the next stage of your marketing funnel. Here are the best ways to command attention with your CTAs.

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Understanding Influencer Marketing: How to Build Relationships With Your Brand's Influencers

At it’s most effective, influencer marketing is a great way to gain new customers through social networks. Today, so many purchases are decided upon via word of mouth recommendations. Social proof is powerful, and working with influencers in your industry allows you to tap into that power.

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Checklist to Prep for Black Friday and Cyber Monday

Black Friday and Cyber Monday bring tremendous opportunity and an overwhelming amount of competition. Here's how you can prepare your business to take advantage of these timely opportunities.

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7 Content Marketing Mistakes

While we all hope to avoid them as much as possible, mistakes can actually fuel growth. Here are some of the most easily preventable content marketing errors, which could be stunting your company's growth.

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Your Guide to A/B Testing

A/B testing is an effective strategy for determining the best online marketing strategies for your business. Here's how you can use an A/B test to drive more revenue.

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Update Your Digital Marketing Strategy with These 10 Tips

As the digital marketing landscape continues to change, businesses must refocus their efforts to engage better with audiences. Here are ten ways you can update your digital marketing strategy for 2018 and beyond.

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Get Your Business Ahead of the Holiday Season

The holidays will be here before you know it, and if that thought fills your head with dread rather than dancing sugar plums, take heart -- you can be ready for the season and capitalize on it if you make your list and check it twice now.

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Branding 101

Branding is essential for businesses that want to stand out from the competition. Here are the fundamentals to effective branding, along with some tips for establishing your unique brand.

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5 Social Media Trends to Keep on Your Radar

Social media is a powerful tool that always seems to be evolving. As 2018 approaches, here are some major trends you should know if you want to stay ahead of the curve.

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Social Media Listening Strategies

Social media is a powerful force that can help propel a business forward. These tips can help you create an effective social media listening strategy that cultivates positive engagement.

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How to Use Data-Driven Marketing to Get More Customers

Big data is the process of analyzing large data sets in order to obtain patterns related to behavior, activity, and other important customer information. Data-driven marketing has one goal: reaping profits for your company by engaging with customers more effectively. That may sound simple, but for a neophyte it may appear complex. Nevertheless, it is vital asset for any business, no matter how big nor small, to use big data especially when digital disruption means customers are more knowledgeable and more demanding than ever before. Here is how to take control of your data-driven marketing in today’s high-tech environment.

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Actionable SEO and SEM Tactics for Successful Search Marketing

In their never-ending quest to better understand search intent, Google and other search engines continuously evolve. To stay competitive, modern marketers need to change with them. Here are some of the latest SEO and SEM tactics to help you plan a more effective campaign.

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Small Business - How to Leverage Marketing Research and Data

Big data is allowing even the smallest businesses to gain a competitive advantage through better targeting, segmenting and promotion. Here's how to adopt a data-driven approach for your marketing campaign.

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ROI Calculator - Marketing ROI Analysis 101

While marketing is not an exact science, there are ways to gauge its profitability. Here's our guide to effective marketing ROI analysis to help you determine if your money is well spent.

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Your Guide to B2B Marketing

B2B marketing, a.k.a. the practice of marketing to businesses, is different than marketing to individuals (also called B2C marketing, or business to consumer marketing).

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