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Smarter Office Blog

Learn about marketing, entrepreneurship, and more. Officing intelligently means you have the resources you need to grow.

Trending Articles

Tips To Make Your Business Trips More Affordable
For a startup, business trips can provide great opportunities to get your product or service in front of potential investors.
Read More >
small business
5 Cyber Security Facts Small Business Owners Need to Know
If you’re running a small business there’s no doubt that you have some vital and sensitive information about your company and its customer’s stored online. This means that knowing some cyber security facts and protocols can come in extremely handy when it comes to keeping your business and it’s information safe.
Read More >
startups
Why Every Consultant Needs Office Space to Meet with Clients
Working from home as a consultant can be absolutely wonderful: you set your own hours and save tons of time not having to commute to and from the office.
Read More >
entrepreneurs
Why You Shouldn't Ignore Existing Customers in Your Marketing Strategy
For most small businesses, marketing campaigns focus primarily on turning prospects into purchasers. However, you shouldn’t neglect your existing customers who already contribute revenue to your business.
Read More >
small business
5 Reasons Customer Support is More Important Than Ever Before
Today’s marketplace is highly competitive, and oftentimes a great product alone isn’t enough to ensure success. Customers will be more likely to stick with your brand if they’ve had a positive experience with your overall customer service, but why is this personal touch more important than ever before? Keep reading to find out five compelling reasons why your small business needs to excel in this department.
Read More >
small business

Recent Posts

small business
What is an “Intrapreneur” and How Can They Help You Innovate?
6/22/2016
By extension, intrapreneurs help promote innovation within a company, allowing higher ups like the CEO to focus on running the business. An intrapreneur is someone within a company, whether it’s a large, multi-layered operation or simply a small business, who takes risks in an effort to solve a given problem. Examining the role of intrapreneurs within the structure of a small business or entrepreneurial enterprise can be complex.
Read More >
startups
Tips To Make Your Business Trips More Affordable
6/21/2016
For a startup, business trips can provide great opportunities to get your product or service in front of potential investors.
Read More >
entrepreneurs
Top 4 Ways To Make Your Content More Shareable
6/20/2016
Content marketing (like blog posts, social media posts, and email newsletters) is a great way to gain increased visibility for your business or organization.
Read More >
small business
How to Improve Your Customers’ Mobile Experience
6/10/2016
Every day the usage of mobile devices like smartphones is increasing. People, including your customers, will be reading your content, looking up your contact information, and more from their mobile devices. If you don’t focus on the experience that these users are receiving you’ll surely miss out on a large chunk of potential customers.
Read More >
small business
Why You Shouldn't Ignore Existing Customers in Your Marketing Strategy
6/8/2016
For most small businesses, marketing campaigns focus primarily on turning prospects into purchasers. However, you shouldn’t neglect your existing customers who already contribute revenue to your business.
Read More >
marketing
Three KPIs Successful Startups Use to Measure Performance
6/3/2016
KPIs, or Key Performance Indicators, are the key figures calculated or located within your startup’s financial data. Digging into them reveals how well a startup is performing. They’re very useful.
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startups
How Can Small Business Compete with Big Brand Names?
5/26/2016
As an entrepreneur orsmall business owner, the idea of stealing clients away from a big brand can seem like an impossible task. Often times, trying to compete on price is out of the question.
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small business
5 Cyber Security Facts Small Business Owners Need to Know
5/25/2016
If you’re running a small business there’s no doubt that you have some vital and sensitive information about your company and its customer’s stored online. This means that knowing some cyber security facts and protocols can come in extremely handy when it comes to keeping your business and it’s information safe.
Read More >
entrepreneurs
Unique Business Cards: Can They Help Your Brand Stand Out?
5/23/2016
Your business cards are an integral part of your overall branding and a powerful marketing tool. But, you need to make sure that your business cards are memorable, lest they end up in the back of a desk drawer, forgotten forever.
Read More >
marketing
Why Every Consultant Needs Office Space to Meet with Clients
5/20/2016
Working from home as a consultant can be absolutely wonderful: you set your own hours and save tons of time not having to commute to and from the office.
Read More >
startups
Better Time Management for Small Business Owners
5/18/2016
The day of a small business owner is packed with obligations and responsibilities. From company meetings, to managing your personal life outside of work, prioritizing your time is a vital skill to cultivate. Here’s how you can learn to prioritize your time so that you get the most out of each day, without stressing too much.
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small business
Identifying the Flaws in Your Business Plan
5/17/2016
You’ve created a business plan for your startup. You’ve even read it from the perspective of investors, and perhaps you’ve already revised it as your plans change and your business evolves.
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startups
5 Reasons Customer Support is More Important Than Ever Before
5/12/2016
Today’s marketplace is highly competitive, and oftentimes a great product alone isn’t enough to ensure success. Customers will be more likely to stick with your brand if they’ve had a positive experience with your overall customer service, but why is this personal touch more important than ever before? Keep reading to find out five compelling reasons why your small business needs to excel in this department.
Read More >
small business
Keys to Recruiting Employees
5/11/2016
How do you recruit top performers for your small business? If you’re like many businesses, you might be relying on resumes being sent in response to job postings, or perhaps you’re using a recruiting firm. However, there are better ways to seek out new talent, like reaching out to them directly. Here’s how you can find valuable employees without having to wait for them to find you.
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entrepreneurs
4 Signs That You're Micromanaging... and How To Fix It
5/3/2016
As a business owner it can be tough to step back and relinquish some control. This mindset may have been helpful at the beginning of your business journey, but now that you’re growing and have employees it’s time to let them take on some of responsibility. That’s why you hired them, after all.
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small business
4 Keys to Success as a Freelancer
4/25/2016
Are you trying to break out on your own to start your own freelancing business? Regardless of your industry, skillset, and niche there are several integral keys to establishing a successful freelance career. If you keep these tips in mind as you embark on your freelance journey success will be that much more attainable.
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small business
Google Mail Smart Reply, Can it Be a Time Saver for Entrepreneurs?
4/22/2016
Late last year Google began rolling out a feature dubbed Smart Reply in it’s Gmail mobile app, and now the change has been fully implemented in the desktop version of Gmail. The feature learns which of your emails generally require responses and then suggests up to three different responses for you to choose from.
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