Princeton, NJ

300 Carnegie Center Drive Suite 150
Princeton, NJ 08540

Understanding The Impact of Voice Search On Digital Marketing

If you’ve ever said, “Hey Siri,” or, “Okay Google,” you’ve used an intelligent personal assistant (also called a virtual digital assistant.) We can ask these smartphone assistants to do things like add an appointment to our calendars, open an app, and search the Web.

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11 Career Boosting Podcasts

Inspiring stories, practical advice and feel-good inspiration all available via Podcast

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Mobile SEO for Small Business Owners

Internet marketing plays a critical role in determining whether modern businesses succeed or fail. Effective SEO can go a long way toward boosting discoverability, but only if it is tweaked to perform across every available platform. Here are six things every small business owner should know about optimizing for mobile SEO.

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New to Management? Here are a few key Ideas to Excel as a Leader

Congratulations, you’ve been promoted to manager. Now you’re tasked not only with ensuring your work passes muster, but that your team also meets or exceeds expectations. Here are some tips from those who have made the transition to manager and done so with success.

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5 Ways to Simplify the Way You Work

As they strive for success, people tend to overcomplicate their work lives, when they should be looking for ways to streamline their days. Here are our five insider tips to simplify your work and maximize your productivity and profitability.

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5 Worst Mistakes I Made While Freelancing - and What I Learned from Each One

At the beginning of my freelance career, I made a few easily avoidable mistakes. Here are some of the worst errors, along with some important lessons that set me up for success.

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8 Free Online Classes to Build Your Skillset this Year

No matter where you are in your individual career, continuing education can be an invaluable asset. Here are eight free online classes that can help you accomplish your professional goals this year.

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How Business Owners Can Get Fiscally Fit In The New Year

The New Year is often full of health-based resolutions like getting physically fit and eating healthier, but have you considered setting some new goals for your business and its finances? Getting your finances in check is the best way to ensure you can weather any downturns, and you’ll reduce stress and run a better business in the process.

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Social Media and the Rise of Augmented Reality

Augmented reality is gaining huge interest among online consumers, and social media platforms are investing in new ways to incorporate the technology. Here is how brands can leverage this emerging experience to boost engagement and increase sales.

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6 Savvy Financial Tips That Will Help You Retire Before Age 65

For many Americans, retiring before age 65 is one of their ultimate financial and lifestyle goals. With some careful financial planning, it’s an achievable goal, too.

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5 Life-Saving Tips for Digging Your Small Business Out of Debt

When it comes to running a business, some amount of debt is par for the course. When debt becomes unmanageable, however, it can torpedo a company's viability. If your small business is struggling with debt, the following tips can help you get back on track.

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5 Marketing Tactics for Appealing to Generation Z

Generation Z is just beginning to enter the labor force and will have increased buying power in the years to come.

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9 Essential Budgeting Tools for Business

Small businesses come with never-ending financial responsibilities that can interfere with growth. From expenses and invoices to day-to-day accounting and year-end tax preparations, there are countless duties that take time away from providing services and producing goods. Fortunately, there are also several modern tools that can save business owners time and headaches that come with daily financial tasks. Here are nine essential budgeting tools to help streamline the financial side of your business.

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6 Insider Secrets to Building a Successful Freelance Career

The rise of the gig economy has provided more opportunities than ever for freelancers to start their own businesses. Here are our insider tips and strategies to help you build a successful freelance career that can sustain you for the long haul.

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6 Key Components of A Marketing Plan

Modern technology has certainly changed marketing planning. Whether via digital or other channels, success starts with analysis and thoughtful planning. Here are six key components of a marketing plan in the age of technology.

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The 5 Best and 5 Worst Careers for Work-Life Balance

To stay healthy and happy, it's important to maintain a good balance between our work and personal lives. With some careers, achieving work-life balance is easy - with others, not so much. Here's our list of the best and worst careers for healthy work-life balance.

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