San Diego
(La Jolla), CA

4275 Executive Square Suite 200
San Diego, CA 92037

Five Ways a Virtual Assistant Can Make You More Efficient

When you and your staff are free to delegate tasks, you can spend more time on more important projects that help support and further your small business. A virtual assistant is the perfect way to offload some tasks and allow for more efficient work from your staff.

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Planning for Corporate Restructuring

Whether you’re a sole proprietorship, an LLC, partnership, etc. there may come a time when you should think about restructuring your small business.

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How to Drown Out Distractions at Work

Running a small business is hard work by itself. But unwanted distractions not only prevent employees from doing their best work, but also can lead them to seek employment elsewhere.

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Top Four Low Cost Marketing Strategies

Trying to get the word out about your business on a limited budget? Your market strategy for your startup will really depend on your individual business goals, timeline and available resources. Search engine optimization (SEO) is generally cost-effective but it takes time. Pay-per-click advertising is more expensive but produces results right away. These are just two of many available strategies including social media, traditional public relations, and inbound marketing.

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Can Wearable Tech Help Entrepreneurs Manage Day-to-Day Business?

Wearable tech, such as smart watches, is popping up all over these days.Grandmothers are wearing Fitbit, virtual reality is about to become mainstream and Apple’s smartwatch is ubiquitous in tech-oriented wonderlands like Silicon Valley. Wearable technology — wireless-connected gadgets that take the form of eyeglasses, bracelets, wristwatches and other small accessories for the human body—have left their niche and geeky reputations behind and become popular purchases for the average consumer. But can this new technology help entrepreneurs manage their everyday business activities? Let’s take a look at how some wearable tech applications might improve the comfort and productivity of hardworking entrepreneurs.

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Team Building Activities for your Office

A closely knit team at your office will likely work better together to get projects and tasks done. Unfortunately phrases like “team building” and “ice breaker” can try the patience of even the most team-oriented staffers and may cause anxiety among introverts. With a little creativity and planning, you can build team building exercises that authentically engage all members of your team and give them an opportunity to refocus, build teamwork and bond. Here are some creative team building activities you may consider for your staff to provide memorable and fun ways for employees to build morale.

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San Diego Innovation should be “Contagious” for your Business

Based on a report from the U.S. Patent and Trademark Office, the San Diego region comes ninth for the number of technology patents granted with over 34,000, among other metropolitan areas from 2000-2013. The amount of intellectual property has more than doubled in the last decade!

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Using Networking Events to Grow Your Business Leads

Getting ahead in business is often about who you know, and that knowledge can be a powerful tool in your business. Networking events are great to make new business connections that you can eventually turn into leads and customers. New and aspiring business owners need to network to gather as much information about prospects, competitors and the industries they are targeting in order to make strategic decisions that lead to success.

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Five Essential Items Your Operating Agreement Needs

Operating agreements detail a limited liability company’s (LLC’s) business and the managerial/financial duties of its members. This vital document memorializes an LLC’s rules and structures. While it may seem like a mere formality, this document is actually the most important structure that an LLC creates, as it originates the unique roles and framework of a business.

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Fundamentals of Cash Flow Analysis

The inflow and outflow of cash into and out of a business reflects the health of that operation. That’s why it’s important as a small business owner to be able to read and understand a fundamental financial document called a cash flow statement, or statement of cash flows. This instrument is used to track the flow of working capital into and out of a business during a given accounting period. While the income statement and balance sheet are helpful for understanding the financial standing of your small business, they do not take into account the complexity of cash flow over time. It’s also important to note here that cash flow analysis can result in actionable intelligence that can allow you to make large or small adjustments to day-to-day operations to improve efficiencies or help you better decide when it’s time to bring in investors to help you grow. Cash flow analysis is critical for small businesses and should be evaluated at least quarterly, if not more often.

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Benchmarking Your Company’s Success

It’s important to set appropriate goals for your startup business. By its very nature, managing a startup is like flying by the seat of your pants. Because the company is brand new, founders and their employees often have to make things up as they go, with few opportunities to take a moment to breath and do a self-check to see how they are really doing. This style of working is starting to change as new benchmarking trends promise to provide insight as to how well a given startup stacks up against peers and competitors. The question is, are these benchmarks relevant to all startups and do they really help new businesses succeed? Let’s take a closer look.

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What is an “Intrapreneur” and How Can They Help You Innovate?

By extension, intrapreneurs help promote innovation within a company, allowing higher ups like the CEO to focus on running the business. An intrapreneur is someone within a company, whether it’s a large, multi-layered operation or simply a small business, who takes risks in an effort to solve a given problem. Examining the role of intrapreneurs within the structure of a small business or entrepreneurial enterprise can be complex.

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Tips To Make Your Business Trips More Affordable

For a startup, business trips can provide great opportunities to get your product or service in front of potential investors.

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Top 4 Ways To Make Your Content More Shareable

Content marketing (like blog posts, social media posts, and email newsletters) is a great way to gain increased visibility for your business or organization.

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How to Improve Your Customers’ Mobile Experience

Every day the usage of mobile devices like smartphones is increasing. People, including your customers, will be reading your content, looking up your contact information, and more from their mobile devices. If you don’t focus on the experience that these users are receiving you’ll surely miss out on a large chunk of potential customers.

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Why You Shouldn't Ignore Existing Customers in Your Marketing Strategy

For most small businesses, marketing campaigns focus primarily on turning prospects into purchasers. However, you shouldn’t neglect your existing customers who already contribute revenue to your business.

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Chatbots vs Human Assistants

There’s a lot of hype about “chatbots” lately in Silicon Valley. These are little artificial-intelligence programs that work like personalized assistants.* Microsoft talks about a bot that is a personal digital assistant that knows you, knows about your world and helps you with everyday tasks like ordering pizza using text, Skype or Slack. However, the digital beings (e.g., Alexa, Operator, Assist, x.ai, Siri, Magic, Fin, Messenger) that claim to make our lives easier, organize us and even make us feel emotionally better off are not the Nirvana we expect. Many times, chatbots cannot accomplish a task without the help of a human being in the “back office” somewhere around the world (be more inquisitive about this the next time you use a bot!). The bots may misinterpret what you want done because of your accent, tone or the way you phrased your question or need.

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