Smarter Office Blog

Between your business life and personal life, it can be tough to juggle competing priorities during the holiday season.

Paid search goes by a number of different names and acronyms, including cost-per-click (CPC) and pay-per-click (PPC) advertising. 

Keeping your team on track during the holidays can be a tall order. Everyone’s calendars and to-do lists are filled with holiday-related errands, parties to host and attend, and plans for how to enjoy some well-earned time off. The holiday season isn’t just about the holidays, either. The end of the year is a busy time for business-related tasks, too.

Marketing is an extremely effective way to reach new audiences and sell more product. Many small businesses, however, don’t have huge budgets to spend on expensive advertising to expose their brand to millions of people. There are some inexpensive ways to reach a larger audience without causing budget strain.

If your business has an online presence, you’re bound to receive some feedback from customers and clients.