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Making Your Business Stand Out in a Crowded Market

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By Townes Haas   |    December 15, 2015   |    12:49 PM

Help Your Business Stand Out and Attract More Customers

Standing out in a crowded market is one of the biggest challenges that an entrepreneur faces. Even if your company has a unique value proposition that’s never been seen before, chances are you’re still working within an industry that’s filled with legitimate competitors.

If you want to make your business stand out in a crowded market, here’s how to show customers that your company isn’t just another face in the crowd.

Do you know your business’s unique value proposition?

Before you dive in to differentiating your company from the competition you’ll need to define your unique value proposition. If you don’t know why consumers should choose your business in a crowded market, you can’t realistically expect customers to pinpoint the reasons for you.

You don’t have to figure this out on your own, either. Listen to how customers and people within your network describe you and your business or ask for feedback outright. Truly listening to the people around you can help you discover the unique value that your product or service brings to the market.

Focus on creating an emotional connection with customers

We’re bombarded with information every day, especially from businesses and marketers that are vying for our attention (and dollars). It’s easy for your potential customers to tune out, which is why it’s so important to tap into their emotional side.

Forget about the specific features of your products and services and focus on eliciting an emotional response that will make people remember your business. What feeling are your customers buying? For example, Apple is more than a successful technology company, because when you buy an Apple product it isn’t just about processing power or camera quality. Their customers return time after time for a number of reasons, but we can’t dismiss the “cool factor” — people around the world purchase iPhones and Macbooks because the products are trendy and well-known. The company realized this early on and all of their branding is a reflection of that emotionally-driven value proposition.

Become an expert marketer if you want your business to stand out

With so many options available for every conceivable want and need, you’ll need to learn how to promote your business. Simply put, being the best isn’t good enough if customers don’t know that you exist.

You don’t need to live and breathe marketing to benefit from a strategic promotional plan. There are so many marketing channels to choose from and it would be impossible to implement all of them, so choose several that fit your business’s personality. For starters, content marketing can help you attract more visitors to your website and social media can help you generate leads. When done correctly these methods will establish you as an authority in your niche while building invaluable trust. You could even let your creativity shine with a unique and memorable marketing campaign that customers will remember for years. Ramping up the attention around your business is a vital part of standing out in a crowded market, so don’t neglect this final step.

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