Big data is the process of analyzing large data sets in order to obtain patterns related to behavior, activity, and other important customer information. Data-driven marketing has one goal: reaping profits for your company by engaging with customers more effectively. That may sound simple, but for a neophyte it may appear complex. Nevertheless, it is vital asset for any business, no matter how big nor small, to use big data especially when digital disruption means customers are more knowledgeable and more demanding than ever before. Here is how to take control of your data-driven marketing in today’s high-tech environment.
In their never-ending quest to better understand search intent, Google and other search engines continuously evolve. To stay competitive, modern marketers need to change with them. Here are some of the latest SEO and SEM tactics to help you plan a more effective campaign.
Big data is allowing even the smallest businesses to gain a competitive advantage through better targeting, segmenting and promotion. Here's how to adopt a data-driven approach for your marketing campaign.
Search engine optimization, or SEO, is ever-changing. The algorithms that Google, Yahoo, Bing, and other search engines use change frequently, but the fundamentals that determine a webpage’s SEO rank will always remain the same.
One of the most powerful tools in your marketing arsenal, social media is essential to building your brand. Here are five strategies that will help you increase traffic, promote engagement and drive conversions.
An accessible business website can help people with certain disabilities access your products and services. It can also keep your company out of very real legal trouble. Here's our guide to making your website accessible for impaired visitors.
If you think your business needs a fixed location to be successful, think again. With the rise of virtual offices and telecommuting, modern entrepreneurs can work from just about anywhere. If you'd like to unshackle yourself from a traditional brick-and-mortar workplace, consider the following 20 ideas for mobile businesses.
Thanks to a number of driving factors, video advertising has become a key instrument for modern marketers. According to a report by BI Intelligence, videos ads offer the highest average click-through rate (1.84 percent) of any digital format. Thanks to an abundance of popular channels, businesses are able into tap a vast pool of potential customers. That said, to effectively engage with customers, they must first carve out segments of the market they’d like to reach most.
By publishing quality content, businesses can expand their influence, boost search engine rankings, position themselves as thought leaders, and win more customers. But how do you define quality content?
Writing effective, persuasive copy that turns prospects into purchasers is no easy task. If you want to write in a compelling way that leads to more conversions, follow these copywriting tips and best practices.