It is hard to believe that LinkedIn, the premium professional social networking site, is more than 10 years old. In 2014 alone, the company
boosted its number of users to over 300 million. Perhaps just as surprising is that the company, with profits that jumped over 30 percent in 2014, reported that company page use went up from 24 percent to 57 percent. Just having a company page—which doesn't cost a penny and frequently appears at the top of many Google searches for companies—is virtually free exposure. But why stop there? LinkedIn has rapidly become one of the hottest markets in the world for advertising, with some industry experts predicting that it could very well
become a one billion dollar marketplace in the near future. That makes the social network an ideal target for business-to-business (B2B) advertising. Let's take a look at how to get started
advertising on LinkedIn.