Big data is the process of analyzing large data sets in order to obtain patterns related to behavior, activity, and other important customer information. Data-driven marketing has one goal: reaping profits for your company by engaging with customers more effectively. That may sound simple, but for a neophyte it may appear complex. Nevertheless, it is vital asset for any business, no matter how big nor small, to use big data especially when digital disruption means customers are more knowledgeable and more demanding than ever before. Here is how to take control of your data-driven marketing in today’s high-tech environment.
Recently, Equifax suffered a major data breach that exposed about 143 million consumers to credit card fraud and identity theft. While this latest cyber-attack targeted one of the largest credit bureaus in the U.S., small business owners should take notice. If you haven't been thinking much about protecting your data from cybercrime, here's what you need to ask yourself.
All entrepreneurs face major obstacles that stand in the way of success. For women entrepreneurs, however, things can be especially challenging, due to stereotypes among investors, partners and even customers. Here is our advice on how to fight through adversity and achieve your business goals.