Free Month's Rent!

Office Space Available

Don't let a tight budget limit your workplace options. Choose a private and productive place to get work done.

Let's Get Started

Marlton, NJ

525 Route 73 North Suite 104
Marlton, NJ 08053

by Ryan Sharetts
2/24/2016 11:00:01 AM

According to William Vanderbloemen, CEO of Vanderbloemen Search Group and Forbes contributor, there are four basic aspects of a successful social media strategy.


1. Never trust a social media expert.

If someone says they are an expert, they likely aren’t. Most people who know their way around will describe themselves as learning, and not learned. Sure, there are some basics that thought leaders have learned, but the social media game for business changes on a daily basis. A really basic guide that is helpful is Platform by Michael Hyatt.

2. Find a teenager.

If you work for OSHA, please stop reading at this point. Two years ago, we were trying to figure out this new app called SnapChat, and just couldn’t find any grown ups who understood it. Then it dawned on me that our 12 year old knew it well. We “hired” her to come teach the office for a couple of days, and the time and lessons were pure gold. (*If you are with OSHA – Disclaimer – we did not officially “pay” the underage laborer. She did, however, receive a nice bonus in her weekly allowance).

3. “Friend” people and “follow” them.

While my mother will undoubtedly comment that “friend” isn’t a verb, it is. And you need to start doing it. You won’t build a network without reaching out. Surprisingly, no matter what medium you are using, being proactively friendly, without being hauntingly creepy, is the key to building a valuable network.

Bonus: If you’re thinking about hiring someone, follow them on social media. In our work at Vanderbloemen Search Group, we do a social media scrub on candidates, because social media is often more helpful than a resume when getting to know a candidate.

4. Be you.

One of the biggest comments I hear from my peers that aren’t on social media is, “I don’t know what to say.” If you or your business don’t have anything to say, then what is its purpose? Humanize your brand. Create community among your customers.

As you’re thinking about your social media strategy, use the rule of thirds:

  • One third of the content you’re sharing on social media should be about your business (blog posts, updates, customer stories, etc…)
  • Another third should be personal (pictures of you and the family, updates on a book you’re reading, sharing about your hobbies, etc…)
  • The other third should be other thought leader’s content you like (quotes, articles, etc…)

Source: http://www.forbes.com/sites/williamvanderbloemen/2...

Related

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >

Additional Intelligent Office locations near Marlton, NJ