Marlton, NJ

525 Route 73 North Suite 104
Marlton, NJ 08053

by Ryan Sharetts
6/22/2016 11:25:33 AM

From Business News Daily Managing Editor Nicole Fallon Taylor, here are four unusual, creative, and clever ways to grow your business.


1. Become a trusted resource

It seems counterintuitive, but sometimes the best way to make a sale is by not actually selling anything. Playing the long game — that is, offering no-strings-attached help and advice for the sake of building up a relationship — earns a potential client's trust and makes that person more likely to come to you in the future, said Bart Mroz, founder and CEO of digital commerce consultancy SUMO Heavy.

"Become a trusted resource within your industry and community," Mroz said. "A great way to do this is by actively engaging on relevant social media groups, blogs, forums, etc. During my free time, I like to participate in any conversation where I can provide insight and tips for the curious, but I make sure not to directly promote and sell my services. These aren't your traditional customer acquisition channels, so they shouldn't be approached as such."

Mroz also noted that this approach lets you position yourself as an expert, and keeps you up-to-date with the latest industry trends, so you'll know what your customers are looking for.

2. Narrow your focus

Most startups dream of huge growth in their early days. But taking it from 0 to 100 right away isn't always the best way to grow. John Shapiro, director of product management in the small business group at Intuit, advised you to limit your growth at first, and hone in on a very small segment of your target market.

"Focus on a small microcosm, whether that's a geography, industry vertical or something else," Shapiro said. "You want to get to critical density, which is a lot easier to do if you reduce the ground you’re trying to cover. Think of Facebook's growth strategy — they focused on one, then two, then four college campuses. They added campus by campus over time, and it was years before they opened up to all consumers."

Highly focused and personalized service to your early customers will generate positive word-of-mouth branding very quickly, Shapiro said. This will help you build that solid base you need for greater growth in the future.

3. Try a new sales channel

Retail today is all about omnichannel customer service and marketing: You have to be where your customers are and reach them through their preferred channels. The omnichannel mentality can even be applied to the locations in which you sell your products.

Many retailers who operate out of a physical store have expanded their operations to the web and sell products both online and in the store. Online-only businesses can benefit from this approach by expanding to a brick-and-mortar location, if they have the resources for it.

For example, online mattress retailer Leesa recently opened up a flagship store in New York City to showcase its products in a new and different way than they had been doing.

"It may seem unconventional and even counterintuitive, but often for e-commerce businesses, establishing a physical brick-and-mortar presence is one of the most cost-efficient ways to drive online leads and generate brand awareness," said Matt Hayes, Leesa's director of marketing. "Opening our Leesa Dream Gallery retail concept ... allowed customers to try the Leesa mattress for themselves in a pressure-free environment."

Similarly, Rahul Mewawalla, CEO of social and mobile referral platform Everfave, advised brick-and-mortar businesses to borrow tech-savvy digital methods from their e-commerce counterparts to increase growth.

"Businesses have to look ahead of the curve," Mewawalla said. "We went from traditional advertising like TV [and] radio to internet-based marketing in the last 15 years, and the next 15 years will be focused on mobile and social-based approaches. To stand out and be more effective, businesses have to continuously look at new and novel ways to grow."

4. Take a risk

Entrepreneurship is all about stepping outside your comfort zone, so the act of taking a risk may not seem all that unconventional. But the specific risk you take — whatever it is that seems like it's too wild and "out there" for your business — could prove to be the spark that serves as a catalyst for growth.

Kerrie Hileman, owner of The White Magnolia bridal boutiques, said a reality TV star recently shopped in one of their stores for an upcoming segment of her show, complete with a camera crew. Hileman admitted that she was wary of being filmed and nervous about how the business might be portrayed on the show, but ended up having a very positive experience. As a result, the reality star featured The White Magnolia on her Instagram page and gave a huge boost for Hileman's business.

"The group was absolutely amazing to work with," she told Business News Daily. "We have noticed a huge jump in our Instagram following and have even had brides who came in to shop because they knew the reality star found her gown here. We are so happy we took the risk, and it's paid off tenfold already."

"Don't be afraid," Intuit's Shapiro added. "If you want to grow your company unconventionally and successfully, you need to be comfortable taking the appropriate risks."


Source: http://www.businessnewsdaily.c...


Related

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >

Additional Intelligent Office locations near Marlton, NJ