“Have it your way.” “Coke Is It.” Trademarks used to be simple. The common use of the term described words or symbols used by companies for sales, advertising, marketing and other uses of their intellectual property and branding rights. You've established your brand and products, but have you gone through the necessary steps to protect these things legally? Here's a quick overview to protect your business trademarks.
The film Office Space is a cult classic in America, mainly because many adults can emphatically relate to the mundane, frustrating office environment depicted in the film. Boring cubicles, poor management, broken technology… it's enough to make any employee dread coming into the office. It's a scenario that no business owner or manager wants to deal with, so here's how to keep your office environment friendly and enjoyable, so that your employees aren't snickering about terrible working conditions at the water cooler.Read More >
Many entrepreneurs think they need to come up with a golden idea to get into the game. But, there are often financially rewarding businesses that already exist that are up for grabs. If you have decided to buy an existing business, you will want to be sure you are making the right choice in your new venture. Only you can determine the right business for your needs; however, the following concepts can help guide you make the best decision. Here's how to identify a potential business to buy.Read More >
You might think the hard part is done once you've come up with an idea for a profit-driving enterprise, but visit any Small Business Development Center and you will quickly discover that one of the most challenging parts of launching a business is preparation. The Small Business Administration is a terrific resource for providing funding, consulting and introductions but in order to access those resources, budding entrepreneurs need two key elements: a business plan and a market analysis. A proper market analysis identifies the geographic and demographic demand for your product or service, examines what economic and societal forces are driving your potential market, and lays out research findings, correlations, and conclusions. Let's examine the key elements of a successful market analysis.Read More >