Ads have become the scourge of the Internet, especially in mobile, where limited screen size makes unwanted messages even more obtrusive. In turn, more and more users are adopting ad blocking technology that wipes away marketing clutter.Read More >
One of the most widely discussed terms in the startup world, growth hacking is all about employing unconventional strategies to gain market traction and grow faster. To learn how you can use this concept to spur your business forward, learn some of the more effective growth hacking strategies.Read More >
Steve Case, former CEO of America Online and former chairman of AOL-Time Warner, recently published his first book, The Third Wave: an Entrepreneur’s Vision of the Future. In it, he describes the first, second and third waves of Internet development and how he believes entrepreneurs should interact with the latest wave. 1985-1999 saw the laying of the foundation for the online world; from 2000-2015 we saw how search, social and ecommerce startups grew on top of the Internet; and 2016 onward is witnessing the beginning of the Internet of Everything --forget about the “Internet of Things”-- when ubiquitous connectivity allows entrepreneurs to transform major real-world sectors such as banking, food, education, and health care.Read More >
For those who take advantage, college office hours bring substantial benefits that point toward greater success. That said, office hours aren’t just limited to students.
Developing a company culture can be difficult for any business; however, it's especially challenging when some employees don't even work in the building. Strong principles and values don't just make a business unique, they inspire its employees to work as a single, cohesive unit.Read More >
Described as the company's biggest release yet, Apple's newest software has some improved features for busy professionals.
Modern times are changing the definition of what it means to run a business and who does the work. Technology is making it easier for small business to extend their client base without adding office space or employees*. Not only do they opt out of the traditional office, but they also outsource most aspects of their business. Companies are tapping content marketing, search engine marketing and virtual assistants in the U.S. and elsewhere to take care of many day-to-day tasks. Many business owners use only contract workers, outfit their staffs with wearable devices to track where they are and use recruiters (who in turn use artificial intelligence) to match candidates with what they require. Then there is the work-anywhere phenomenon. Use of apps such as Google Hangouts and Slack keep employees and teams connected and abreast of project development while allowing them to work from a variety of environments. Cementing the trend towards a new way of working, workers between the ages of 18 and 35 have become the largest demographic in the office.Read More >
Many entrepreneurs are driven by the appeal of being their own bosses. They get to make all the decisions, from company strategies to marketing techniques to human resources. It all looks good on paper; however, in practice, managing people is much more difficult than most realize. To better streamline your operation and generate goodwill, learn the most common leadership and management mistakes made by the average entrepreneur.
According to industry data, the average consumer sees or hears over 5000 advertisements every day. Of these, only around a dozen make any sort of impression.Read More >