Accelerator programs have been popping up across the country for years. While not an exactly new concept (incubator programs have been around since the late 1950s), the number of accelerator programs have increased in the last few years.
Paid search goes by a number of different names and acronyms, including cost-per-click (CPC) and pay-per-click (PPC) advertising. The reason for these terms is that most ads are sold on a CPC or PPC basis. While many business people have heard these terms, they still may not know exactly what PPC is and how they can leverage it for business.