Smarter Office Blog

If you’re running a small business there’s no doubt that you have some vital and sensitive information about your company and its customer’s stored online. This means that knowing some cyber security facts and protocols can come in extremely handy when it comes to keeping your business and it’s information safe.

For most small businesses, marketing campaigns focus primarily on turning prospects into purchasers. However, you shouldn’t neglect your existing customers who already contribute revenue to your business.

Working from home as a consultant can be absolutely wonderful: you set your own hours and save tons of time not having to commute to and from the office.

Today’s marketplace is highly competitive, and oftentimes a great product alone isn’t enough to ensure success. Customers will be more likely to stick with your brand if they’ve had a positive experience with your overall customer service, but why is this personal touch more important than ever before? Keep reading to find out five compelling reasons why your small business needs to excel in this department.

KPIs, or Key Performance Indicators, are the key figures calculated or located within your startup’s financial data. Digging into them reveals how well a startup is performing. They’re very useful.