Smarter Office Blog

One of the fastest growing media segments, out of home advertising (OOH) focuses on connecting with people while they are "on the go" in public places. This includes people who are in transit, gathered in public places or waiting for buses, planes and appointments. While they do pay big dividends in certain situations, OOH campaigns are not always appropriate for every business.

Accountants spend endless hours looking for ways to save money for their clients. Unfortunately, many fail to recognize some effective ways to cut their own operational costs. By allowing accounting entrepreneurs to offload critical tasks, a virtual assistant can drastically increase productivity and allow professionals to focus on the things that matter most.

Determining how to price a product or service is one of the toughest decisions for any startup. The implications of this decision are massive and will ultimately define a company's brand, funding requirements and long-term viability. To form an effective plan, entrepreneurs need to understand their markets, their customers and the basic pricing strategies used by most successful businesses.

There's never been a better time to start your own company, thanks to a bevy of project management systems that help reduce costs. Unfortunately, overabundant options can lead busy entrepreneurs down the wrong rabbit holes. To make sure your new business runs seamlessly, learn how to identify the right management tools.

According to industry data, the average consumer sees or hears over 5000 advertisements every day. Of these, only around a dozen make any sort of impression.