Reston, VA

1900 Campus Commons Drive Suite 100
Reston, VA 20191

by Garrett Spence
4/14/2014 3:13:01 PM

Why do businesses need to use different marketing techniques to reach Millennials?
Generation Y, more commonly called Millennials, are one of the largest generations around – with an estimated group size of 86 million. Born in the mid-80s to early-90s, this group boasts plenty of consumer buying power, especially as they reach adulthood and enter the workforce. Businesses that effectively market to this demographic can grab a piece of the estimated $2.45 trillion in spending power by 2015... and that’s just in the US.

That said, marketing to Millennials is different than marketing to other groups, like Baby Boomers, because this unique group has been growing alongside online technology since childhood.

Not only are Millennials online constantly, they’re also increasingly marketing-savvy. How can a forward-thinking business win these buyers over without seeming pushy? There are a few key things to keep in mind when marketing to Millennials, and thankfully, they aren’t difficult to implement.

1. Use social media to form relationships with Millennials
This infographic from Social Media Today sums up Gen Y’s use of social media quite nicely. 70% of Millennials react to businesses and brands on social media. 54 percent of Millennials post about products, brands and businesses. In comparison, older generations only post about these things 45% of the time.

New social media platforms are constantly being created, and Millennials will be using these platforms frequently.

2. Be digital
Beyond social media, it’s vital to make sure that your business operates in the online world. Can customers make purchases online? Do you have a well designed website that is simple to navigate? Millennials are notoriously faced-paced, so are they able to find the information that they’re looking for easily? These things influence the purchasing behavior of a Millennial customer.

Millennials have grown up with the extreme convenience of online buying. In a study about millennial online shopping behavior, The Urban Land Institute, a nonprofit research group, found that 45% of respondents spent 1 or more hours per day perusing retail sites online. If your business can take advantage of this trend, it should.

3. Be authentic with your marketing to Millennials
You can’t just start a Twitter account and begin tweeting incessantly about your business. Marketing, especially to Millennials, is a conversation.

Instead of talking at this demographic, talk with them. Be entertaining and show that your brand has a human side to it. There’s nothing Millennials hate more than inauthenticity. This applies to social media marketing, email marketing, content marketing, and every other form of marketing you can think of.

4. Don’t even try to disguise your marketing campaigns
Millennials know that you’re trying to market to them, and as long as your tactics aren’t slimy, they’re okay with it. Really.

Everyone loves a heart-wrenching video designed to go viral, and Millennials will definitely share that type of content. But, if you’re trying to sell something to them, just go ahead and do it by focusing on how your product or service will improve their lives. Again, being authentic will help win over this demographic.

What is the most important takeaway about marketing to Millennials?
To reach Gen Y, your business will need to be online and utilize social media, but none of that will matter if you aren’t building relationships. More than any other generation, Millennials crave relationships with the businesses they frequent. If your company can market with this in mind, you can successfully tap into this massive cohort of consumers.

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >

Additional Intelligent Office locations near Reston, VA