Opening a new business in Reston, Tysons, or Arlington, VA can be extremely expensive; there’s no doubt about that. Many entrepreneurs and startups struggle enough trying to make ends meet without adding traditional office rent to the mix. For that reason, they choose telecommuting instead. Telecommuting—or operating virtually—can be beneficial for your wallet, but unfortunately does not help your company image. Renting a virtual office space solves that issue. While brick-and-mortar locations often cost thousands of dollars in rent each month, virtual office spaces cost only a fraction of that.
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The virtual office is the future of work, and the future is now. The idea that our professional lives only exist within the constraints of one physical space is no longer the case. Increasingly, small businesses and even some larger corporations are operating virtually, meaning that their employees are completely or partially remote and a physical office space is only used when the company requires it.
Distinguishing yourself as a startup or small business owner can often be tough if you don’t have an ideal space to accommodate all of your business partners, employees, and clients at once. Conference room rental can help your business thrive by creating a strong and professional presence without the giant overhead costs. Whether you are meeting a new client, conducting a strategic meeting, or pitching an idea to a current client, a fully equipped and furnished conference room is the best way to make a distinct impression.
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Just what does a brand mean to your customers anyway? The American Marketing Association defines this concept as any name, term, design, symbol or feature that identifies one seller’s goods or services as distinct from those of others. This essentially means that your brand identity is how you identify yourself and your company’s attributes, strengths, purpose and mission. Great brands are easy to recognize—the Apple logo, the Nike swish—but it’s about more than marketing. A brand must clearly and definitively show a clear mission and foster a sense of customer loyalty that leads to success and longevity. A brand is also one of the most iconic fixed assets of a business, so it must be carefully curated and honed to ensure that it more than adequately represents the business and echoes with your intended customers.
As a freelancer, entrepreneur, or startup company, often times you are pegged with the challenge of finding a comfortable, yet productive and obtainable workspace. Your basement, garage, or local coffee shop just isn’t cutting it anymore, but you cannot afford a luxurious new office space for yourself or your business; so, what other option is there? Coworking space or virtual offices are especially beneficial and innovative options that provide unique perks for you and your startup.
Consumers are moving away from the desktop towards a more mobile way of life. It's important to have a highly functional mobile-friendly site in order to optimize ease of use and search engine optimization. Being mobile-friendly does not simply mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs. Here are five reasons that a mobile-friendly website is absolutely essential to your small business.Read More >
There is no doubt that online video is a part of our lives now. According to the most recent statistics, more than 4 billion videos are viewed each day on YouTube alone, while more than 300 hours of video are uploaded to the site every minute of every day. The medium has become ubiquitous, and users—which include your clients and customers—are clamoring for more. Here are some concepts and suggestions to think about when you start planning to integrate video into your content marketing program.Read More >