Smarter Office Blog

The barbell effect is a macro-economic metaphor that explains and helps visualize how and why certain businesses thrive… while others fail. Keep reading to learn all about the barbell effect and how your small business can benefit from this principal.

When they are managed and treated well, remote workforces can be productivity powerhouses. On the other hand, when they are mismanaged, off-site employees can be unpredictable burdens.

In traditional mentoring setups a younger employee learns from an older and more experienced employee. Reverse mentoring turns that idea upside down — older executives and staff members are mentored by younger employees, often Millennials.

There’s no getting around it: technology is omnipresent in our lives and new technology is emerging all the time. This means that brands need to be present in more places than ever before… and that’s where the importance of omnichannel marketing becomes clear.

Marketing automation is a valuable tool for modern businesses, yet very few entrepreneurs use it effectively. To make sure you're getting the most from this innovative technology, learn how to leverage automation for all its worth.

Nowadays, having a website for your small business is hardly optional. It’s the first impression that most consumers will see, so you want to make sure you build a user-friendly website from the very beginning.

Tax time can be stressful for small business owners who have lots of expenses and limited budgets. Fortunately, there are a number of mobile tools that can take the burden out of filing.

It can be difficult for managers to integrate new hires into their company cultures.

If you’re still on the fence about whether or not you should begin to take a salary, keep reading — here’s why founders should pay themselves.

If the bulk of your marketing efforts are focused on acquiring new customers, you could be missing out on a sizable chunk of profit.

Whether it's student loans, car payments or credit card debt, Americans owe more money than ever. In fact, according to a recent report from NerdWallet, the average U.S. household carries $16,061 in credit card debt.

It's not always easy to get your team together for productive meetings that don't run off the rails. Fortunately, you can improve productivity with some simple forward-thinking strategies.