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Smarter Office Blog
Learn about marketing, entrepreneurship, and more. Officing intelligently means you have the resources you need to grow.
The Barbell Effect and Small Business
The barbell effect is a macro-economic metaphor that explains and helps visualize how and why certain businesses thrive… while others fail. Keep reading to learn all about the barbell effect and how your small business can benefit from this principal.
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The Tricks to Hiring and Managing a Virtual Workforce
When they are managed and treated well, remote workforces can be productivity powerhouses. On the other hand, when they are mismanaged, off-site employees can be unpredictable burdens.
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4 Reasons Incubators and Accelerators Can Help Grow Your Business
Even the savviest entrepreneurs could use some extra help, especially when business growth is their main goal.
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Reverse Mentoring: What is it and Should You Introduce it to Your Workplace
In traditional mentoring setups a younger employee learns from an older and more experienced employee. Reverse mentoring turns that idea upside down — older executives and staff members are mentored by younger employees, often Millennials.
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A Beginner's Guide to Omnichannel Marketing
There’s no getting around it: technology is omnipresent in our lives and new technology is emerging all the time. This means that brands need to be present in more places than ever before… and that’s where the importance of omnichannel marketing becomes clear.
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6 Tips to Get Press Attention for Your Business
Good press can make the phone ring, drive traffic to your website and conjure new customers seemingly from thin air. It can also lead to even more press, while boosting credibility and brand awareness. But, how do you make it happen?
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Marketing Automation - Don’t “Set It and Forget It”
Marketing automation is a valuable tool for modern businesses, yet very few entrepreneurs use it effectively. To make sure you're getting the most from this innovative technology, learn how to leverage automation for all its worth.
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Web Design 101 For Small Business
Nowadays, having a website for your small business is hardly optional. It’s the first impression that most consumers will see, so you want to make sure you build a user-friendly website from the very beginning.
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How to Use Sustainability and Social Justice to Attract Customers
Consumers are becoming more and more informed about sustainability and other social issues, and as a result they want to feel good about where they’re spending their hard earned money.
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6 Free Mobile Tax Apps for Small Businesses
Tax time can be stressful for small business owners who have lots of expenses and limited budgets. Fortunately, there are a number of mobile tools that can take the burden out of filing.
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What to Do When a Loyal Employee Gets Upstaged by a New Hire
It can be difficult for managers to integrate new hires into their company cultures.
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5 Ways to Move Past Funding Rejections
Receiving a “no” after an investment pitch can be extremely disheartening, but there’s no reason this setback should stop you from pursuing your business dreams.
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Why Founders Should Pay Themselves
If you’re still on the fence about whether or not you should begin to take a salary, keep reading — here’s why founders should pay themselves.
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4 Ideas for Marketing to Your Existing Customers
If the bulk of your marketing efforts are focused on acquiring new customers, you could be missing out on a sizable chunk of profit.
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5 People You Need in Your Network to Start a Business
The following connections can give you a considerable leg up in your venture, especially if you can nab them all.
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How to Pay Off Your Debt
Whether it's student loans, car payments or credit card debt, Americans owe more money than ever. In fact, according to a recent report from NerdWallet, the average U.S. household carries $16,061 in credit card debt.
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10 Hacks for More Productive Meetings
It's not always easy to get your team together for productive meetings that don't run off the rails. Fortunately, you can improve productivity with some simple forward-thinking strategies.
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