Arlington, VA

1100 N. Glebe Road Suite 1010
Arlington, VA 22201

by Townes Haas
5/14/2020 9:43:58 AM

Tips Small Business Owners Can Use to Turn Prospects into Clients

Meeting new clients for the first time can be nerve-wracking. You want everything to go smoothly, from the initial greeting all the way through the show-stopping presentation that convinces them they have to partner with you and your company.

There’s a lot that goes into these types of meetings, whether you’re meeting in-person or virtually. Regardless of how the first big meeting is conducted, here’s how to project professionalism and make a great first impression with potential clients.

Remember: Clients form opinions long before they meet you

The first in-person meeting with a prospective client isn’t the only event that matters. Prospects develop their opinions about you and your business from the very beginning. If those impressions aren’t positive, there won’t be a first meeting to worry about.

You can lay the groundwork for a positive client relationship by:

  • Responding to inquiries and emails as quickly as possible.
  • Asking thoughtful, relevant questions to make sure they’re a good fit as a client.
  • Establishing personal connections by learning about your prospect’s hobbies and interests.
  • Being punctual to all meetings and appointments.

Some of these tips might sound like common sense, but it’s all-too-easy to neglect smaller details while you’re busy running a company. These small signs of respect can go a long way toward earning a new client’s business. 

Get extra assistance if you need it

You know that it’s important to respond quickly to emails and calls from prospective clients, but sometimes it’s just not possible to find time in an already busy day.

If it feels impossible to keep up with client communication, consider bringing in some outside help to keep everything on track. A virtual assistant is an affordable, flexible resource you can depend on to take calls, provide excellent customer service, schedule appointments and so much more. 

Prospects will be impressed with your company’s personalized service and quick communication, and they’ll be far more likely to become loyal customers.

Stop meeting at your home office and coffee shops

You should never meet clients at your home. Coffee shops and other public venues are slightly more professional options, but they’re still far from ideal. 

For starters, these gathering places can be noisy and crowded. You also have little control over vital things like the internet connection. If you have a presentation to deliver, things get even trickier without the right tools and equipment.

To impress new clients, rent a meeting or conference room

Renting a meeting or conference room by the hour (or longer, if needed) is one of the most cost-effective ways to showcase professionalism without breaking the bank. These rooms are helpful for entrepreneurs and small business owners without dedicated office spaces, but they’re also ideal for traveling professionals or anyone who simply needs more space to meet.

Here’s how meeting and conference room rentals work at Intelligent Office (IO) locations

  • Your client will be greeted in the building’s well-appointed lobby. 
  • One of our friendly receptionists will then take your guest to the meeting room and offer refreshments. 
  • Inside the comfortable meeting room, you’ll have access to a whiteboard, projector and everything else needed to confidently deliver your presentation.

If you’re convinced that a professional space can help you knock your next new client meeting out of the park, click here to find an IO location in your city.

Related

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >

Additional Intelligent Office locations near Arlington, VA