Smarter Office Blog

6 Insider Secrets to Building a Successful Freelance Career

The rise of the gig economy has provided more opportunities than ever for freelancers to start their own businesses. Here are our insider tips and strategies to help you build a successful freelance career that can sustain you for the long haul.

6 Key Components of A Marketing Plan

Modern technology has certainly changed marketing planning. Whether via digital or other channels, success starts with analysis and thoughtful planning. Here are six key components of a marketing plan in the age of technology.

The 5 Best and 5 Worst Careers for Work-Life Balance

To stay healthy and happy, it's important to maintain a good balance between our work and personal lives. With some careers, achieving work-life balance is easy - with others, not so much. Here's our list of the best and worst careers for healthy work-life balance.

Beginners Guide to Chatbots

Debunking 6 Myths About Virtual Offices

While countless entrepreneurs have leveraged virtual offices to grow their businesses, some remain hesitant due to misinformation about the product. In this post, we'll set the record straight on six of the biggest myths that keep some small business owners from taking advantage.

Digital Literacy 101

Educating your employees about new technology can help them become more “digitally literate.” What exactly is digital literacy and how can it help your business? Here's how you can "upskill" your employees, so your company can succeed in an ever-shifting landscape.

Tips for Increasing Operational Efficiency

Is your start-up business, and in turn your revenue, growing? Yes? Congratulations.

Would You Like to Flip a Small Business?

7 Reasons to Allow Employees to Telecommute

You may be reluctant to let your employees work from home, but it’s an arrangement that can lead to more productivity than you might think.

Blogs - How to Create Compelling Calls to Action

When it comes to effective online marketing, content is key. Once you've intrigued, informed and entertained your audience, however, you need to seal the deal. A compelling call to action invites customers down the next stage of your marketing funnel. Here are the best ways to command attention with your CTAs.

5 Bad Habits that Hurt Your Business’s Credit Rating

A good business credit score offers huge advantages, including low interest rates on loans, higher credit limits, lower insurance premiums and better supplier financing. Unfortunately, many entrepreneurs inadvertently damage their company credit ratings due to bad habits and poor decisions. Here are some of the most common ways business owners harm their credit scores.

Customer Relations - Go Beyond the Sale and Build Relationships

Good service is good business, according to American Express, which in its 2011 Global Customer Service Barometer found 70 percent of Americans were willing to spend an average of 13 percent more with companies they believe provide excellent customer service.

How to Build A Business With Integrity

Have you ever felt disappointed with a business’s conduct or actions, especially when you once trusted that organization? Have you even gone so far as to cease doing business with a company because of it?

Happy Holidays! Tips to Navigate Time-off, Parties and Gifts

For small business owners, the holiday season can come with unique stressors. With some good planning, however, you can sidestep complications and streamline the experience. From time-off to holiday pay, here is how you can keep things running smoothly during the holidays.

5 Year End Financial Tips for Your Small Business

5 Hacks to Grow Your Small Business

These days, more and more entrepreneurs are successfully scaling their companies through nuanced use of traditional marketing techniques. Here are some effective hacks you can use to grow your business without making any major changes.

Understanding Influencer Marketing: How to Build Relationships With Your Brand's Influencers

At it’s most effective, influencer marketing is a great way to gain new customers through social networks. Today, so many purchases are decided upon via word of mouth recommendations. Social proof is powerful, and working with influencers in your industry allows you to tap into that power.