Smarter Office Blog

Unreliable Internet is often the biggest obstacle to remote working. You might be in an area with no connectivity, or perhaps the plane’s WiFi isn’t working as advertised, and you desperately need to remain productive.

Thanks to a number of driving factors, video advertising has become a key instrument for modern marketers. According to a report by BI Intelligence, videos ads offer the highest average click-through rate (1.84 percent) of any digital format. Thanks to an abundance of popular channels, businesses are able into tap a vast pool of potential customers. That said, to effectively engage with customers, they must first carve out segments of the market they’d like to reach most.

Many small businesses are wary of big data. Having large amounts of metrics to analyze can feel downright overwhelming when you have plenty of other projects on your to-do list.

While some companies maintain a traditional approach to HR, forward-thinking enterprises are leveraging technology to gain a competitive edge.

By publishing quality content, businesses can expand their influence, boost search engine rankings, position themselves as thought leaders, and win more customers. But how do you define quality content?