The Importance of Face to Face Communication

Why Face to Face Communication is Vital in Business

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Developing a Strong Brand Identity

Just what does a brand mean to your customers anyway? The American Marketing Association defines this concept as any name, term, design, symbol or feature that identifies one seller’s goods or services as distinct from those of others. This essentially means that your brand identity is how you identify yourself and your company’s attributes, strengths, purpose and mission. Great brands are easy to recognize—the Apple logo, the Nike swish—but it’s about more than marketing. A brand must clearly and definitively show a clear mission and foster a sense of customer loyalty that leads to success and longevity. A brand is also one of the most iconic fixed assets of a business, so it must be carefully curated and honed to ensure that it more than adequately represents the business and echoes with your intended customers.

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The Importance of a Working Mobile Site

Consumers are moving away from the desktop towards a more mobile way of life. It's important to have a highly functional mobile-friendly site in order to optimize ease of use and search engine optimization. Being mobile-friendly does not simply mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs. Here are five reasons that a mobile-friendly website is absolutely essential to your small business.

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Building Video Into Your Content Program

There is no doubt that online video is a part of our lives now. According to the most recent statistics, more than 4 billion videos are viewed each day on YouTube alone, while more than 300 hours of video are uploaded to the site every minute of every day. The medium has become ubiquitous, and users—which include your clients and customers—are clamoring for more. Here are some concepts and suggestions to think about when you start planning to integrate video into your content marketing program.

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Benefits of a Coworking Space for Your Startup

Why Your Startup Needs to Use a Coworking Space

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Social Media and B2B Businesses

Why Do B2B Companies Need Social Media?

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Adopting a Flexible Work Schedule

How to Get the Most From a Non-Traditional Office Schedule

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Predicting Business Trends for the Future

What Will Business Look Like in Five Years?

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How to Determine Employee Pay

Determining Fair Pay to Attract Talented Employees

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How to Avoid an “Office Space” Work Environment

The film Office Space is a cult classic in America, mainly because many adults can emphatically relate to the mundane, frustrating office environment depicted in the film. Boring cubicles, poor management, broken technology… it's enough to make any employee dread coming into the office. It's a scenario that no business owner or manager wants to deal with, so here's how to keep your office environment friendly and enjoyable, so that your employees aren't snickering about terrible working conditions at the water cooler.

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How to Find and Coach Young Entrepreneurs

Entrepreneurship can be downright frightening, especially for young entrepreneurs. Having an experienced mentor (like you!) can help ease someone's transition into the small business world, and you can help a young entrepreneur bring their ideas to life.

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6 Alternative Ways to Finance Your Business

Secure Business Financing Without a Traditional Loan

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The Virtues of Renting Meeting Space

There are many virtues attached to renting a meeting room. First, if your company is a small business, you probably don't have the space needed to hold a big meeting anyway. Secondly, it's better to pay for space you're using at the time rather than constantly paying for space that may sit empty much of the time. Renting conference rooms is an ideal solution for a small to moderate-sized business to conduct meetings and benefit from the many advantages. Let's look at some of the reasons that conference room rentals should strongly be considered in place of conference calls, Skype sessions or virtual networking.

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What Went Wrong: Five Sagas of Business Failure

Everyone loves a good success story, and it's even better when it's a David and Goliath story about the underdog winning. But more often, contemporary entrepreneurs can learn more from history and studying strategies that fail—“Never get involved in a land war in Asia," as they say in The Princess Bride. Let's look at five of the most famous business failures in American history. What did these companies do wrong and what can you take away from their experiences?

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How-To: Purchasing an Existing Business

Many entrepreneurs think they need to come up with a golden idea to get into the game. But, there are often financially rewarding businesses that already exist that are up for grabs. If you have decided to buy an existing business, you will want to be sure you are making the right choice in your new venture. Only you can determine the right business for your needs; however, the following concepts can help guide you make the best decision. Here's how to identify a potential business to buy.

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How to Get Started as a Consultant

Consultants are often misunderstood. People outside of the orbit of niche consulting often think of consultants as jet-setting experts who have trained for years to become one of the leading experts in their field. The simple truth is that a consultant's job is simply to consult: to analyze a situation, offer advice, bring in outside resources, and help the client to make a plan to do better. It's that simple. There is no magic equation that makes one consultant smarter or more successful than another one.

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How a Virtual Assistant Can Help Busy Real Estate Agents

Great real estate professionals know how to generate business and bring clients and customers into their orbit. But they don't always leverage their volume by having the right support on the administrative side of the transaction. This is where having a virtual assistant from Intelligent Office can provide huge benefits for a busy real estate firm. Let's take a closer look at the advantages of contracting for a highly trained, on-demand virtual assistant.

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